Google’s recent announcement that it won’t support user-level identifiers in its ecosystem is just the latest step in its plans to change how consumers are tracked online. With the digital giant pulling the plug on third-party cookies in the Chrome browser by 2022, the ad industry has been upturned in a frantic search for a substitute. A variety of solutions, from hashed emails to probabilistic IDs, have emerged as potential replacements to maintain digital advertising’s functionality—but is this really the ideal next step?
Now it’s time to roll up our sleeves and show you how Flashtalking makes it easy for leading global advertisers to execute digital marketing campaigns.
Part 2 of our “Flashtalking Makes it Easy” blog series.
Just as the ad tech ecosystem is evolving, so too are the needs of sophisticated global advertisers. Today’s leading advertisers are increasingly looking for three things: (1) Independent, unbiased measurement; (2) Ownership of their data; and, (3) The ability to choose their own partners. The fact is, you simply cannot achieve these objectives by centering your ad tech stack around the conventional Google core. As we enter a second decade of programmatic, advertisers have come to a fork in the road and they need to make a decision.
Just as the ad tech ecosystem is evolving, so too are the needs of sophisticated global advertisers. Today’s leading advertisers are increasingly looking for three things: (1) Independent, unbiased measurement; (2) Ownership of their data; and, (3) The ability to choose their own partners. The fact is, you simply cannot achieve these objectives by centering your ad tech stack around the conventional Google core. As we enter a second decade of programmatic, advertisers have come to a fork in the road and they need to make a decision.
For decades now, marketers have lived in fear of the Frankenstack Monster—the atrocity that results when you try to stitch together a bunch of ad tech components that don’t naturally fit together, resulting in tons of extra process steps and manual workarounds.
Wie Automatisierte Workflows In Agenturen Und Bei Werbetreibenden Für Erhebliche Effizienzsteigerung Sorgen
Werbetreibende und Agenturen haben oft die Wahl zwischen scheinbar einfachen und umfassenden Lösungen der amerikanischen Tech-Riesen, die letztlich aber kaum Transparenz bieten, oder aber sie kombinieren mehrere unabhängige Anbieter. Genau dort machen sich automatisierte Workflows bezahlt. Doch was können diese eigentlich leisten und wo liegen die Vorteile für Agenturen und Werbetreibende?
Based in Paris, Eric-Alexis Fortier is Flashtalking’s Country Manager of France. We sat down for a Q&A session with Eric on his background in ad tech and the future of digital advertising in France.
Flashtalking joined the session” Measurement & Attribution Committee: The Path to Standardization”, where Global Head of Analytics, Steve Latham, shared his thoughts on multi-touch attribution (MTA) alongside Angelina Eng, VP of Measurement & Attribution at IAB.
Con las nuevas tecnologías y la explosión de datos en internet, la creatividad ha dado el salto al mundo de la programática para personalizar las impresiones dependiendo de las necesidades particulares del consumidor con el objetivo de mejorar exponencialmente el impacto de los anuncios y los niveles de conversión de ventas.
Sophisticated advertisers understand that the choice of the right ad tech partner is no longer an operational decision; it’s a strategic choice that can give them a competitive advantage in the market. In this interview, we joined Sonny Aujla, Director of Account Management - EMEA, to discuss the additional value a strategic ad tech partner like Flashtalking can provide advertisers beyond the table stakes of campaign delivery and measurement.
