Sophisticated advertisers understand that the choice of the right ad tech partner is no longer an operational decision; it’s a strategic one that can give them a competitive advantage in the market. In this interview, we joined Sonny Aujla, Director of Account Management - EMEA, to discuss the additional value a strategic ad tech partner like Flashtalking can provide advertisers beyond the table stakes of campaign delivery and measurement.
“More and more clients are looking to Flashtalking to not only support them with their day-to-day operational requirements, but also to support them navigating the other complex digital landscape—whether that be through sophisticated cross-channel personalization strategies, custom tech solutions to help overcome unique business challenges, or providing consultative support on forthcoming industry changes,” explained Aujla.
Success in this business has always been about the people supporting our clients. Flashtalking distinguishes ourselves with the most knowledgeable, most capable and most tenured team in our industry. We’re committed to being there for our clients when they need us, and we do everything we can to help our clients and agency partners build their own organizational capabilities by:
Productizing our collective experience and best practices into a comprehensive knowledge base
Providing consulting services including creative strategy and process design workshops
Developing an ANA thought leadership platform
Providing an extensive training and certification program through Flashtalking Campus
Better tools. Better data. Better ecosystem integration. Better support. These all add up to better results for you, the advertiser. In the end, that is Flashtalking’s real promise: more return your online advertising investments. That better return will come in a variety of ways, and grow over time as we work together. Bring us your challenges. We will work with you to build the metrics, business and roadmap to success.
