Solutions for Auto Advertisers
Put your creative strategy into gear
The modern, digital-savvy customer is radically different than previous generations of auto shoppers. The modern auto customer increasingly values a highly-personalized customer experience journey over a make and model. The majority of that journey occurs in the digital domain, with the customer choosing his or her own preferred media channels at each step along the way. The opportunity for Automotive OEMs is to present a consistent—yet personalized—experience to each customer across all digital touch points using data-driven creative.
Full-funnel dynamic video
Dynamic video allows you to personalize based on the specific interests and browsing history of your target audience. Incorporate dynamic dealer locations, specific vehicle models, and more.
Advanced remessaging
Data-driven messaging provides automotive marketers with the remessaging tactics needed to have an informed conversation with their customers throughout the customer journey.
Creative insights
Optimize creative to use the best-performing car model, class type (e.g. Sedan vs. SUV), vehicle color, and copy for financial offers with AI-generated creative labels.
Amplify Automotive with Paid Social
Connecting the dots in the long, congested process of buying a vehicle is essential for both consumers and advertisers. How can automotive brands bridge that gap across the entire journey?
In this playbook, learn how Innovid's Social solution allows auto advertisers to leverage creative relevance to innovate and connect with users throughout the process.
Client success stories
