Solutions for Financial Services Advertisers
Build relationships with data-driven creative
There is arguably no more important role that a brand can play than helping customers manage their money. As the breadth and complexity of financial products and services have multiplied, so too has the customer journey with the proliferation of digital interactions across open web, CTV, and social. Amidst this digital clutter, people are choosing to engage with brands that are perceived as relevant and engaging. Data-driven creative enables financial brands to build these relationships by personalizing each interaction and tailoring messaging based on the customer’s unique needs in the moment.
Tell a story with dynamic video
You have a story to tell customers who are not familiar with your brand, and video is the best way to tell it. Dynamic video allows you to personalize your story to the specific needs and traits of each target audience.
Personalize marketing messages
Each customer interaction—whether in open web, CTV, or social—is driven by intent. Leverage your first-party customer data to personalize your messaging at these critical moments of engagement.
Optimize with confidence
Optimize creative performance and CPA through a better understanding of what's driving performance. Explore advanced visualizations in our Video, Identity Health, and Creative Insights dashboards.
2024 H2 Financial Services Advertising Market Report
Using survey data gathered from financial services marketing leaders, this report from Mediaocean features insights on the key advertising trends set to impact the industry.
Questions answered:
- What will ad spend for financial services advertisers look like in H2 2024?
- Are Connected TV (CTV) and streaming still on the rise?
- How is AI being used in day-to-day operations?
- Should financial services advertisers prioritize its use?
- What are the investment priorities for financial services advertisers?
- What are the latest insights into ad verification?
