Although every organization is unique, there are some consistent best practices that are enabled by our tech stack.
In a world of constant fragmentation, your ad server should provide innovation.
Staying fresh and relevant in a channel where consumers fatigue at a rapid pace is challenging for advertisers.
Whether you want to generate new versions one at a time or a thousand at a time, you can do it with just a few clicks.
No matter what tool you use to design your creative, building your concept with dynamic functionality is key to achieving creative at scale.
The technology fault line at the center of the creative-media gap—explained in detail.
Take a moment to consider what exactly is meant by great creative, and the role that ad tech—specifically, creative ad tech—plays in enabling it.
In a world where creative drives over 50% of campaign performance, over-indexing on media at the expense of creative causes a serious imbalance.
El monumental crecimiento de la TV Conectada (CTV), impulsado por la pandemia, ha cambiado para siempre el enfoque de las marcas en su estrategia omnicanal.
Con la próxima desaparición de las cookies de terceros en 2023, así como de los identificadores móviles (MAIDs), el mundo de la publicidad digital está buscando la forma de afrontar este reto y dar soluciones. Puesto que el nuevo entorno será mucho más complicado para la compra de medios, debido a la medición fragmentada de las campañas como consecuencia de las múltiples IDs.
Just as there is no single technology that can replace the cookie, there is no one-size-fits-all identity strategy template for advertisers to follow. The identity strategy you will pursue depends on your starting point, and falls into three distinct categories that Flashtalking breaks down'.
Our third building block of Flashtalking’s Identity Framework, IDConnect, provides digital marketers with the flexibility to specify their preferred customer identifier to be used within the Flashtalking platform from a first-party ID, a partner’s primary ID or the FTrack ID. IDConnect will then use this chosen identifier to orchestrate a single view of identity to support measurement and creative personalization, all without the need for cookies.
Over the last few years, both Apple and Google have announced that they are going to discontinue support for third-party cookies in the name of consumer privacy. One of the early unintended consequences is that the market is being flooded with new identity solutions, many of which are based on hashed email addresses. It is somewhat ironic that the cookie—a completely anonymous identifier that the consumer can easily control in the browser settings—could be replaced by a hashed email identifier built from PII without the consumer’s consent.
Mattel recently turned to Flashtalking for aid in streamlining their creative production process, in an effort to increase engagement via personalization and to optimize existing workflows. To do so, Mattel tapped DSP MediaMath and Flashtalking to develop a new DCO strategy. Using keyword targeting, Flashtalking enabled Mattel to target parents with children across different age groups with age-relevant product messaging across twelve European markets.
The first building black of Flashtalking’s Identity Framework, FTrack, is a cookieless tracking technology that uses probabilistic device recognition to derive a privacy-friendly persistent ID for each device. FTrack ingests more than 30 non-PII signals (e.g. browser-based, device-based, and network-based) and employs machine learning algorithms to assign a unique FTrack ID to each device.
John Nardone, CEO of Flashtalking and the “Yoda of ad tech” joins the Real Identity podcast to talk about the evolution of ad tech and how the basics of marketing—getting the right message to the right person—is still the Holy Grail. With a healthy dose of Star Wars references, this conversation will help you understand the varying roles of ad tech players and how they align to ensure performance for clients and the all important balance between media and creative.
Identity underpins every aspect of the campaign lifecycle, with cookies and MAIDS currently serving as the backbone. However, with the imminent removal of these identifiers, advertisers must find a new way to safeguard their campaigns for the future. Enter Flashtalking, who has the resources to ensure your campaigns are future-proof.
For the first 15 years of the programmatic industry, the Identityscape consisted of two IDs: the cookie and the mobile address identifier (MAID). Life was relatively easy in that one could buy, sell, measure and optimize based on these two IDs.
Flashtalking has made it our mission to make it easy to execute end-to-end omnichannel campaigns, accelerating the speed to market and streamlining the process so resources can be optimized.
On June 8th, Apple released its latest announcement on upcoming changes in intended to enhance iOS consumer privacy. These changes, which are expected to be implemented later this year, mark a continuation of a trend that has been occurring over many years. Learn more about these updates and how they affect personalization and measurement efforts moving forward.
With the imminent removal of third-party cookies and mobile IDs (MAIDS), the world of digital advertising is entering unchartered waters. Because there is no single piece of technology that can replace the cookie/MAID, this new world will be much more complicated with media buying and measurement fragmented across multiple ID spaces.
Flashtalking lanza una Guía para que las marcas puedan sacarle el mayor rendimiento a sus campañas en este formato en un entorno cada vez más competitivo y fragmentado.
At Flashtalking, we believe in a free and open internet in which: Publishers and advertisers may utilize their first party data, gleaned from permissioned interaction with the consumer, to deliver targeted ads and evaluate their effectiveness. Publishers and advertisers may employ third parties to process that data on their behalf, as long as they fulfill a duty of care to protect that data from being used outside the circumstance for which it was permissioned. Advertisers must be afforded the means to spend their ad dollars wisely, and the right to understand how their ads are performing. Anonymized data is essential for analysis of ads and campaigns.
Google’s recent announcement that it won’t support user-level identifiers in its ecosystem is just the latest step in its plans to change how consumers are tracked online. With the digital giant pulling the plug on third-party cookies in the Chrome browser by 2022, the ad industry has been upturned in a frantic search for a substitute. A variety of solutions, from hashed emails to probabilistic IDs, have emerged as potential replacements to maintain digital advertising’s functionality—but is this really the ideal next step?
Now it’s time to roll up our sleeves and show you how Flashtalking makes it easy for leading global advertisers to execute digital marketing campaigns.
Part 2 of our “Flashtalking Makes it Easy” blog series. Just as the ad tech ecosystem is evolving, so too are the needs of sophisticated global advertisers. Today’s leading advertisers are increasingly looking for three things: (1) Independent, unbiased measurement; (2) Ownership of their data; and, (3) The ability to choose their own partners. The fact is, you simply cannot achieve these objectives by centering your ad tech stack around the conventional Google core. As we enter a second decade of programmatic, advertisers have come to a fork in the road and they need to make a decision.
For decades now, marketers have lived in fear of the Frankenstack Monster—the atrocity that results when you try to stitch together a bunch of ad tech components that don’t naturally fit together, resulting in tons of extra process steps and manual workarounds.
Werbetreibende und Agenturen haben oft die Wahl zwischen scheinbar einfachen und umfassenden Lösungen der amerikanischen Tech-Riesen, die letztlich aber kaum Transparenz bieten, oder aber sie kombinieren mehrere unabhängige Anbieter. Genau dort machen sich automatisierte Workflows bezahlt. Doch was können diese eigentlich leisten und wo liegen die Vorteile für Agenturen und Werbetreibende?
Based in Paris, Eric-Alexis Fortier is Flashtalking’s Country Manager of France. We sat down for a Q&A session with Eric on his background in ad tech and the future of digital advertising in France.
Flashtalking joined the session” Measurement & Attribution Committee: The Path to Standardization”, where Global Head of Analytics, Steve Latham, shared his thoughts on multi-touch attribution (MTA) alongside Angelina Eng, VP of Measurement & Attribution at IAB.
Con las nuevas tecnologías y la explosión de datos en internet, la creatividad ha dado el salto al mundo de la programática para personalizar las impresiones dependiendo de las necesidades particulares del consumidor con el objetivo de mejorar exponencialmente el impacto de los anuncios y los niveles de conversión de ventas.
In July, David Nadler joined Flashtalking as our newest Account Executive. He’s well versed in both earned and paid media, as well as the impact technology has on media and brand-to-consumer communication. Read on for the full Q&A with this new Flashtalker!
Sophisticated advertisers understand that the choice of the right ad tech partner is no longer an operational decision; it’s a strategic choice that can give them a competitive advantage in the market. In this interview, we joined Sonny Aujla, Director of Account Management - EMEA, to discuss the additional value a strategic ad tech partner like Flashtalking can provide advertisers beyond the table stakes of campaign delivery and measurement.
Flashtalking's commitment to API-driven integrations with leading ad tech partners is revolutionizing how our clients work. "We need to make things as simple as possible for agencies and brands, because digital is complicated enough as it is," says Lucy Hinton, Head of Client Operations - EMEA.
This current climate is uncharted territory for all of us, and we know you’re navigating new challenges on a daily (or hourly) basis. Our clients are approaching COVID-19 in a number of ways, but the #1 trend we’ve seen is that clients are looking for ways to remain agile and responsive.
By now, every responsible company and individual worldwide are taking steps to stay healthy and protect their families, colleagues and communities from the spread of COVID-19. Here at Flashtalking, we are doing the same. CEO John Nardone shares Flashtalking’s plan of action.
In Part III of this series, we’ve returned with insights and inspiration from female leaders in the UK, Singapore and US.
In Part II of this series, we’ve returned with more insight to share from our leading ladies about their lives, careers, and passions.
This International Women’s Day, we’re celebrating the female leadership that has contributed to Flashtalking’s success across the globe. We stopped to ask a few of our female colleagues about their lives, their careers, and what has inspired them to reach where they are today.
As Google and Amazon increasingly compete against the same industries who use their ad serving business, Flashtalking's John Mruz asks a critical question: Should advertisers freely hand over their valuable first-party data?
At the heart of Flashtalking’s ambition is to build the industry's best platform for managing digital advertising. CEO John Nardone breaks down what “best” means to us in six key areas we believe we excel for advertisers.
El año y la década no ha hecho más que echar a andar. Flashtalking ha realizado un estudio de las tendencias que marcarán el devenir del sector de la publicidad digital en los próximos diez años, que estará muy marcado por el ocaso de las cookies de terceros, entre otros fenómenos.
Here’s what you need to know about Chrome’s latest announcement, its impact on the ad tech industry and Flashtalking’s response.
Yesterday, Google announced plans to restrict the use of third-party cookies in its Chrome internet browser. When you enlist in the Ad Tech industry, you learn to anticipate—and roll with—such changes, especially those originating from Google. Here’s what you need to know.
La ricerca di trasparenza nel digital advertising, la guerra dello streaming, contenuti che siano sempre più esperienze, lo sviluppo dell’addressable tv e l’evoluzione delle metriche continueranno a tenere banco anche nel 2020.