Rickey Davis
20 Aug 2024
Even if they’re not totally going away, cookies can no longer be the foundation for digital marketing.
Sammy Ford
05 Aug 2024
Flashtalking is transforming how activators build and manage campaigns.
Flashtalking
14 May 2024
Using creative taxonomy to tell your brand’s story on LinkedIn.
Aaron Goldman
03 May 2024
Watch the full video of Flashtalking’s version of a Flash Mob at the Fontainebleau hotel in Miami Beach.
Asaf Greiner
01 May 2024
Understand the intricacies of MFA sites and how to mitigate the risks through ad-server integrated verification.
Flashtalking
19 Apr 2024
Discover how our partnership can elevate your media and creative strategy.
Aaron Goldman
08 Mar 2024
ATG bestows FT blessings in TACHBAE extended cut.
Aaron Goldman
09 Feb 2024
See behind-the-scenes footage and outtakes from our epic ad.
Flashtalking
16 Jan 2024
Watch our hidden-camera prank with Improv Everywhere.
Flashtalking
04 Jan 2024
New research highlights the importance of integrating Creative Ad Tech.
Flashtalking
13 Dec 2023
Uncover the latest findings and read Flashtalking's exclusive comments
John Mruz
02 Nov 2023
Learn how to use the Flashtalking Social ROI Calculator and quantify the benefits across four key value drivers.
Megan Gall
01 Nov 2023
Flashtalking Social offers a unified platform with advanced features that simplify workflow and drive brand growth for social teams.
John Mruz
31 Oct 2023
Learn how to use the Flashtalking ROI Calculator for Creative Personalization for open web video and display creative.
Rickey Davis
25 Oct 2023
With video content everywhere, how can advertisers attract and keep consumers' attention?
Megan Gall
24 Oct 2023
Understanding the relationship between creative elements and performance unlocks the highest possible impact on iterating and improving creative results.
Rickey Davis
13 Oct 2023
Auto-optimization solutions have not kept up with the industry's needs—until now.
Rickey Davis
12 Oct 2023
90% of advertisers experience blind spots when it comes to what creative works and why. Infusing intelligence is key to providing needed insights.
John Mruz
11 Oct 2023
The announcement that Amazon will be sunsetting its ad serving solution has shined a new spotlight on the role of the ad server and the need for an independent activation platform.
Flashtalking
10 Oct 2023
Flashtalking is proud to offer new solutions, aimed at enabling social advertisers to unlock new horizons with Google Demand Gen campaigns.
Flashtalking
05 Oct 2023
In an interview with Beet.TV, Aaron Goldman discusses Flashtalking's new branding and how we're unleashing the power of creative in advertising.
John Mruz
15 Sep 2023
Although every organization is unique, there are some consistent best practices that are enabled by our tech stack.
John Mruz
14 Sep 2023
In a world of constant fragmentation, your ad server should provide innovation.
John Mruz
13 Sep 2023
Staying fresh and relevant in a channel where consumers fatigue at a rapid pace is challenging for advertisers.
John Mruz
12 Sep 2023
Whether you want to generate new versions one at a time or a thousand at a time, you can do it with just a few clicks.
John Mruz
11 Sep 2023
No matter what tool you use to design your creative, building your concept with dynamic functionality is key to achieving creative at scale.
John Mruz
10 Sep 2023
The technology fault line at the center of the creative-media gap—explained in detail.
John Mruz
09 Sep 2023
Take a moment to consider what exactly is meant by great creative, and the role that ad tech—specifically, creative ad tech—plays in enabling it.
John Mruz
08 Sep 2023
In a world where creative drives over 50% of campaign performance, over-indexing on media at the expense of creative causes a serious imbalance.
Flashtalking
19 Jan 2022
El monumental crecimiento de la TV Conectada (CTV), impulsado por la pandemia, ha cambiado para siempre el enfoque de las marcas en su estrategia omnicanal.
Flashtalking
09 Sep 2021
Con la próxima desaparición de las cookies de terceros en 2023, así como de los identificadores móviles (MAIDs), el mundo de la publicidad digital está buscando la forma de afrontar este reto y dar soluciones. Puesto que el nuevo entorno será mucho más complicado para la compra de medios, debido a la medición fragmentada de las campañas como consecuencia de las múltiples IDs.
Flashtalking
02 Aug 2021
Just as there is no single technology that can replace the cookie, there is no one-size-fits-all identity strategy template for advertisers to follow. The identity strategy you will pursue depends on your starting point, and falls into three distinct categories that Flashtalking breaks down'.
Flashtalking
26 Jul 2021
Our third building block of Flashtalking’s Identity Framework, IDConnect, provides digital marketers with the flexibility to specify their preferred customer identifier to be used within the Flashtalking platform from a first-party ID, a partner’s primary ID or the FTrack ID. IDConnect will then use this chosen identifier to orchestrate a single view of identity to support measurement and creative personalization, all without the need for cookies.
Flashtalking
19 Jul 2021
Over the last few years, both Apple and Google have announced that they are going to discontinue support for third-party cookies in the name of consumer privacy. One of the early unintended consequences is that the market is being flooded with new identity solutions, many of which are based on hashed email addresses. It is somewhat ironic that the cookie—a completely anonymous identifier that the consumer can easily control in the browser settings—could be replaced by a hashed email identifier built from PII without the consumer’s consent.
Flashtalking
19 Jul 2021
Mattel recently turned to Flashtalking for aid in streamlining their creative production process, in an effort to increase engagement via personalization and to optimize existing workflows. To do so, Mattel tapped DSP MediaMath and Flashtalking to develop a new DCO strategy. Using keyword targeting, Flashtalking enabled Mattel to target parents with children across different age groups with age-relevant product messaging across twelve European markets.
Flashtalking
12 Jul 2021
The first building black of Flashtalking’s Identity Framework, FTrack, is a cookieless tracking technology that uses probabilistic device recognition to derive a privacy-friendly persistent ID for each device. FTrack ingests more than 30 non-PII signals (e.g. browser-based, device-based, and network-based) and employs machine learning algorithms to assign a unique FTrack ID to each device.
Flashtalking
09 Jul 2021
John Nardone, CEO of Flashtalking and the “Yoda of ad tech” joins the Real Identity podcast to talk about the evolution of ad tech and how the basics of marketing—getting the right message to the right person—is still the Holy Grail. With a healthy dose of Star Wars references, this conversation will help you understand the varying roles of ad tech players and how they align to ensure performance for clients and the all important balance between media and creative.
Flashtalking
28 Jun 2021
Identity underpins every aspect of the campaign lifecycle, with cookies and MAIDS currently serving as the backbone. However, with the imminent removal of these identifiers, advertisers must find a new way to safeguard their campaigns for the future. Enter Flashtalking, who has the resources to ensure your campaigns are future-proof.
Flashtalking
21 Jun 2021
For the first 15 years of the programmatic industry, the Identityscape consisted of two IDs: the cookie and the mobile address identifier (MAID). Life was relatively easy in that one could buy, sell, measure and optimize based on these two IDs.
Flashtalking
11 Jun 2021
Flashtalking has made it our mission to make it easy to execute end-to-end omnichannel campaigns, accelerating the speed to market and streamlining the process so resources can be optimized.
Flashtalking
09 Jun 2021
On June 8th, Apple released its latest announcement on upcoming changes in intended to enhance iOS consumer privacy. These changes, which are expected to be implemented later this year, mark a continuation of a trend that has been occurring over many years. Learn more about these updates and how they affect personalization and measurement efforts moving forward.
Flashtalking
07 Jun 2021
With the imminent removal of third-party cookies and mobile IDs (MAIDS), the world of digital advertising is entering unchartered waters. Because there is no single piece of technology that can replace the cookie/MAID, this new world will be much more complicated with media buying and measurement fragmented across multiple ID spaces.
Flashtalking
02 Jun 2021
Flashtalking lanza una Guía para que las marcas puedan sacarle el mayor rendimiento a sus campañas en este formato en un entorno cada vez más competitivo y fragmentado.
Flashtalking
11 May 2021
At Flashtalking, we believe in a free and open internet in which:
Publishers and advertisers may utilize their first party data, gleaned from permissioned interaction with the consumer, to deliver targeted ads and evaluate their effectiveness.
Publishers and advertisers may employ third parties to process that data on their behalf, as long as they fulfill a duty of care to protect that data from being used outside the circumstance for which it was permissioned.
Advertisers must be afforded the means to spend their ad dollars wisely, and the right to understand how their ads are performing. Anonymized data is essential for analysis of ads and campaigns.
Flashtalking
14 Apr 2021
Google’s recent announcement that it won’t support user-level identifiers in its ecosystem is just the latest step in its plans to change how consumers are tracked online. With the digital giant pulling the plug on third-party cookies in the Chrome browser by 2022, the ad industry has been upturned in a frantic search for a substitute. A variety of solutions, from hashed emails to probabilistic IDs, have emerged as potential replacements to maintain digital advertising’s functionality—but is this really the ideal next step?
Flashtalking
08 Apr 2021
Now it’s time to roll up our sleeves and show you how Flashtalking makes it easy for leading global advertisers to execute digital marketing campaigns.
Flashtalking
25 Mar 2021
Part 2 of our “Flashtalking Makes it Easy” blog series.
Just as the ad tech ecosystem is evolving, so too are the needs of sophisticated global advertisers. Today’s leading advertisers are increasingly looking for three things: (1) Independent, unbiased measurement; (2) Ownership of their data; and, (3) The ability to choose their own partners. The fact is, you simply cannot achieve these objectives by centering your ad tech stack around the conventional Google core. As we enter a second decade of programmatic, advertisers have come to a fork in the road and they need to make a decision.
Flashtalking
17 Mar 2021
For decades now, marketers have lived in fear of the Frankenstack Monster—the atrocity that results when you try to stitch together a bunch of ad tech components that don’t naturally fit together, resulting in tons of extra process steps and manual workarounds.
Flashtalking
10 Nov 2020
Werbetreibende und Agenturen haben oft die Wahl zwischen scheinbar einfachen und umfassenden Lösungen der amerikanischen Tech-Riesen, die letztlich aber kaum Transparenz bieten, oder aber sie kombinieren mehrere unabhängige Anbieter. Genau dort machen sich automatisierte Workflows bezahlt. Doch was können diese eigentlich leisten und wo liegen die Vorteile für Agenturen und Werbetreibende?
Flashtalking
09 Oct 2020
Based in Paris, Eric-Alexis Fortier is Flashtalking’s Country Manager of France. We sat down for a Q&A session with Eric on his background in ad tech and the future of digital advertising in France.
Flashtalking
23 Sep 2020
Flashtalking joined the session” Measurement & Attribution Committee: The Path to Standardization”, where Global Head of Analytics, Steve Latham, shared his thoughts on multi-touch attribution (MTA) alongside Angelina Eng, VP of Measurement & Attribution at IAB.
Flashtalking
08 Sep 2020
Con las nuevas tecnologías y la explosión de datos en internet, la creatividad ha dado el salto al mundo de la programática para personalizar las impresiones dependiendo de las necesidades particulares del consumidor con el objetivo de mejorar exponencialmente el impacto de los anuncios y los niveles de conversión de ventas.
Flashtalking
22 Jul 2020
Sophisticated advertisers understand that the choice of the right ad tech partner is no longer an operational decision; it’s a strategic choice that can give them a competitive advantage in the market. In this interview, we joined Sonny Aujla, Director of Account Management - EMEA, to discuss the additional value a strategic ad tech partner like Flashtalking can provide advertisers beyond the table stakes of campaign delivery and measurement.
Flashtalking
29 Jun 2020
Flashtalking's commitment to API-driven integrations with leading ad tech partners is revolutionizing how our clients work. "We need to make things as simple as possible for agencies and brands, because digital is complicated enough as it is," says Lucy Hinton, Head of Client Operations - EMEA.
Flashtalking
20 Apr 2020
This current climate is uncharted territory for all of us, and we know you’re navigating new challenges on a daily (or hourly) basis. Our clients are approaching COVID-19 in a number of ways, but the #1 trend we’ve seen is that clients are looking for ways to remain agile and responsive.
Flashtalking
14 Mar 2020
By now, every responsible company and individual worldwide are taking steps to stay healthy and protect their families, colleagues and communities from the spread of COVID-19. Here at Flashtalking, we are doing the same. CEO John Nardone shares Flashtalking’s plan of action.
Flashtalking
11 Mar 2020
In Part III of this series, we’ve returned with insights and inspiration from female leaders in the UK, Singapore and US.
Flashtalking
10 Mar 2020
In Part II of this series, we’ve returned with more insight to share from our leading ladies about their lives, careers, and passions.
Flashtalking
08 Mar 2020
This International Women’s Day, we’re celebrating the female leadership that has contributed to Flashtalking’s success across the globe. We stopped to ask a few of our female colleagues about their lives, their careers, and what has inspired them to reach where they are today.
Flashtalking
24 Feb 2020
As Google and Amazon increasingly compete against the same industries who use their ad serving business, Flashtalking's John Mruz asks a critical question: Should advertisers freely hand over their valuable first-party data?
Flashtalking
18 Feb 2020
At the heart of Flashtalking’s ambition is to build the industry's best platform for managing digital advertising. CEO John Nardone breaks down what “best” means to us in six key areas we believe we excel for advertisers.
Flashtalking
30 Jan 2020
El año y la década no ha hecho más que echar a andar. Flashtalking ha realizado un estudio de las tendencias que marcarán el devenir del sector de la publicidad digital en los próximos diez años, que estará muy marcado por el ocaso de las cookies de terceros, entre otros fenómenos.
Flashtalking
17 Jan 2020
Here’s what you need to know about Chrome’s latest announcement, its impact on the ad tech industry and Flashtalking’s response.
Flashtalking
15 Jan 2020
Yesterday, Google announced plans to restrict the use of third-party cookies in its Chrome internet browser. When you enlist in the Ad Tech industry, you learn to anticipate—and roll with—such changes, especially those originating from Google. Here’s what you need to know.
Flashtalking
07 Jan 2020
La ricerca di trasparenza nel digital advertising, la guerra dello streaming, contenuti che siano sempre più esperienze, lo sviluppo dell’addressable tv e l’evoluzione delle metriche continueranno a tenere banco anche nel 2020.
