Despite its lack of glamor, taxonomy, the classification and labeling of data, is the bedrock upon which AI systems are built.
Relaunch of ad tech stack accompanies new research on creative impact for omnichannel marketers
The partnership will bring high-impact video and gaming formats across Australia, Asia, and Japan.
How Google will enable Flashtalking Social Ads Manager to use dynamic creative optimization to greater potential.
DCOOH has been co-developed in collaboration with global ad tech platform, Flashtalking by Mediaocean.
Ben Kartzman on the importance of giving people a choice over how their data is shared.
Ben Kartzman on the importance for brands of developing first-party data by building direct relationships with customers.
Grant Parker explains how brands are serving different parts of audiences different messages.
Simon Thorne on the decision's impact on brands delivering relevant and effective messaging.
Megan Gall and fellow industry experts on what brands should be focusing on in 2023.
VP of Social Strategy Megan Gall shares predictions about TikTok & BeReal.
Shirley Smith on what the industry needs to do to better champion women.
Ben Kartzman updates the old Sun Microsystems Java mantra of “write once, run anywhere.”
Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
Lucy Hinton, along with other female leaders, shares her thoughts about the theme of 2022's International Women's Day: "Break the Bias."
This survey of over 600 advertising professionals uncovers the most in-demand tech for 2022, and highlights the clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today’s world.
According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn. Social media’s ascent has been rapid, However, deep down, most of us already know all too well that social media holds more of people’s attention, time, and emotional investment than traditional media.
CTV is one of the fastest-growing channels in digital advertising, projected to reach $29.5 billion in 2024. That’s more than double the spending in 2021. Heading into yet another year of explosive growth, here are some myths that have persisted through CTV’s rise to prominence and what marketers really need to know about this new channel.
Mediaocean has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens. The social media tool is designed to help brands and agencies accelerate the scale of creative production through cross-platform social media management, and will improve overall social campaign performance.
Mediaocean VP of Social Strategy Megan Gall talks about the role social media played in the Games and how brands can take advantage of the buzz by monitoring and participating in it.
Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.
Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.
Last week, Senator Cory Booker (D-NJ) and Representatives Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) introduced the Banning Surveillance Advertising Act, a wide-ranging piece of privacy legislation that would seek to prohibit advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting (e.g., targeting specific zip codes or municipalities.) The bill also prohibits advertisers from targeting ads based on protected class information, such as race, gender, and religion, and from using personal data purchased from data brokers. Read on to see industry leaders’ thoughts on the bill and its ultimate effects.
John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.
Has the novelty of remote working worn off? The answer to that depends on who you ask. But, if you ask John Nardone, he’ll say a lot of brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change. In this video interview with Beet.TV, Nardone says his company is trying to help.
President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be seen which advertisers need to consider in their process of planning, executing, measuring and optimizing campaigns.
Is the newly launched ‘metaverse’ here for the long term? Georgia Brammer considers if we will all become part of Mark Zuckerberg’s next foray into a digital world.
John's keynote presentation was recorded during the recent Connected TV Advertising PREVIEW: 2022 virtual conference.
The global pandemic has made it harder than ever to make predictions about what may happen in 2022. Nonetheless, as we head into the final weeks of another tumultuous year, we’re itching to know what themes in the ad tech sector you think are going to dominate the year ahead. So we’ve been checking in with a broad cross-section of leading lights from across the media and marketing landscape to get an insight into your ideas and predictions, and how they’re likely to shape and drive our strategies into 2022.
Following another year of turbulence, it’s no surprise there is still a great deal of uncertainty in the retail industry. Supply chain issues and pandemic-related shortages continue to impact retailers worldwide, while the ever-accelerating shift to online shopping has left gaps in the high street. Despite this, there are some bright shoots of recovery. The question is: what does that mean for the year ahead? Read on to see.
As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies. This year, there are three factors heavily influencing this change. Read on to see what they are and how you can prepare.
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads—and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online spaces. How do you unlock the true power of social? We reached out to Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, to learn more about the topic in the thought leadership piece below.
Depuis une dizaine d'années, la perspective de fusionner la télévision linéaire (qui pèse 150 milliards de dollars) avec le numérique, enthousiasme les acteurs de l’écosystème de la publicité digitale. Toutefois, alors que les spécialistes du marketing sont parfaitement conscients des opportunités potentielles offertes par la digitalisation de la télévision, ils sont confrontés à un défi de taille : réussir à gérer la complexité et la diversité des environnements pour atteindre, et engager leurs audiences cibles.
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with Flashtalking by Mediaocean that empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Ftrack into the Cross Screen Media platform.
Advertising Week was back this week, after a pandemic-induced hiatus. We asked members of the TVREV Thought Leaders Circle for their hot takes on the event, what innovations they were hearing about and what was most exciting to them, including Flashtalking by Mediaocean’s John Nardone, who spoke about The Big Picture: Preparing for the Converged Future of TV + Video.
This week’s IPA Bellwether report confirmed that marketing budgets are soaring post lockdown, propelled by online video. Amid this renewed optimism, the PMW team assembled 20 leaders in the UK performance marketing industry to hear their take on the year ahead. Read more to hear from Flashtalking by Mediaocean’s Lucy Hinton.
After 18 months of virtual everything, Advertising Week kicked off with in-person festivities and seminars, along with many health safeguards in place. While the industry's annual confab is also hedging its bets with a selection of virtual sessions, a hybrid format isn't likely to be the only difference apparent following a series of crises across a number of fronts that have caused significant disruptions to society and business. Advertising Week's organizers created an agenda that spanned sessions on the opportunities inherent in new ways to collaborate and communicate, the importance of diversity, growth in direct-to-consumer models and a focus on physical and mental health, among other topics.
Flashtalking’s Michael Tuminello, VP Strategy, joins Nexttv to discuss Flashtalking Video+, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
Mediaocean, la plateforme leader en publicité omnicanale, a annoncé aujourd’hui un investissement des fonds CVC Capital Partners (CVC) et TA Associates (TA), qui acquièrent la participation détenue actuellement par Vista Equity Partners.
Mediaocean will be switching private equity portfolios, moving from Vista Equity to CVC Capital Partners and TA Associates, the company announced on Tuesday. AdExchanger spoke with Flashtalking CEO John Nardone and former CEO of the acquired 4C insights, Lance Neuhauser, about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
Mediaocean, la plataforma global líder en publicidad omnicanal, que gestiona a través de su software 200.000 millones de dólares anuales en compra de medios, ha anunciado hoy una inversión de los fondos CVC Capital Partners (CVC) y TA Associates (TA), que adquieren la participación que tenía en la empresa Vista Equity Partners. La operación se realiza con el objetivo de reforzar la solidez de la industria digital con soluciones independientes que den confianza en la gestión de medios digitales.
Mediaocean today announced a change in its private equity shareholders. The Vista Partners’ majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. Beet TV spoke with Mediaocean CEO Bill Wise about these new investors and what it entails.
Datenschutz ist zu dem tonangebenden Thema im Marketing geworden. Zwei Dinge kristallisieren sich immer stärker heraus: Erstens machen sich die Walled Gardens das steigende Datenschutzbewusstsein zunutze, um ihre eigene Positionierung zu stärken. Zweitens jagen Daten—und Marketingunternehmen kurzfristigen Lösungen hinterher, die zwar auf dem Papier den Regularien folgen, die dahinterstehenden Prinzipien aber missachten. Die Zeit für eine Kurskorrektur wird langsam knapp, wie Christian Altemeier, Geschäftsführer des Adserver-Betreibers Flashtalking in seinem Gastbeitrag für HORIZONT analysiert.
Flashtalking is working with TVSquared to measure the incremental reach connected TV delivers beyond linear networks for converged TV ad campaigns.
Tras el leve descenso en inversión publicitaria en digital del 3,8% como consecuencia de la pandemia, según señala IAB Spain, este año se estima un crecimiento de entre el 5% y el 8%. Y entre los formatos, el vídeo seguirá siendo el prioritario para los anunciantes. Ahora que el contexto digital es más favorable, es crucial para las marcas ser capaces de optimizar las campañas de vídeo en el actual ecosistema multidispositivo y adaptarse a los nuevos hábitos de compra y estilo de vida de los consumidores.
Mediaocean’s acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. But the deal is not only about CTV. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deal’s rationale and what comes next.
Half a billion dollars can buy a lot of independence. For the man who just sold his company for that amount, the deal represents digital freedom for advertisers, in particular. Mediaocean agreed to acquire ad server Flashtalking for $500 million. In this video interview with Beet.TV, Flashtalking CEO John Nardone explains why he hopes it means liberation from industry giants.
Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology.
AdWeek reports the two companies have worked together since 2018 incorporating ad serving data in media buying services. Bill Wise, CEO of Mediaocean, said that the deal would offer 'an incredible opportunity' for customers to utilize its media abilities.
AdExchanger reports Mediaocean will acquire independent global ad server Flashtalking to create what it described as a neutral tech platform with a combined $200 billion in annual media spend.
EikonTech, concessionaria di prodotti legati al mondo del Programmatic Buying, ha siglato una partnership con Flashtalking, ad server globale e indipendente, per potenziare la propria suite di prodotti e completare la propria offerta ai clienti.
EikonTech, società che offre ad aziende e agenzie media soluzioni legate al mondo del programmatic buying (tra cui la DSP ex RocketFuel), arricchisce la propria suite di prodotti grazie a una partnership con l'adserver Flashtalking. L’accordo permette ad EikonTech di ampliare la propria offerta nel campo della Dynamic Creative Optimization (DCO). In particolare, i clienti della società avranno a disposizione una completa customizzazione delle creatività dinamiche e potranno gestire l'intero processo creativo - dalla creazione alle modifiche, fino all’approvazione - in una piattaforma unificata.
State of Digital Publishing (SODP) sits down with Flashtalking JAPAC Sales Director, James Whitbread, to discuss his career, industry insights and how to achieve success in digital advertising.
Dans une démarche visant à mieux connaître et faire connaître ses adhérents, l'IAB France relance les interviews " 3 questions A ". Cette semaine nous vous proposons de découvrir Flashtalking avec le Country Manager Eric Fortier.
El monumental auge de la televisión conectada (CTV) está haciendo que se reconfiguren para siempre los planes de medios en lo que respecta a la inversión publicitaria en televisión. Así como la forma en que las marcas aprovechan este panorama audiovisual fragmentado.
Much is made of the importance of data when it comes to ad campaigns, especially as a high proportion of marketers (78%) look to collate more direct customer insight. But has concentrating too much on how we target ads put us in danger of losing their creative element? This question has become a long-running industry discussion and regular feature on the bill at almost every major event.
As the adoption of AI continues to ramp up, it’s no surprise that it is becoming a key element in marketing strategies, particularly when it comes to delivering ads to consumers. However, Lucy Hinton, Head of Client Operations, Flashtalking explains why marketers must be wary of handing over all control of their ad creative, as the human touch is still necessary to deliver relevant, fraud-free campaigns.
Flashtalking implantée en France depuis juin 2019, a annoncé mercredi 16 juin le lancement local de la solution IDConnect, qui permet la réconciliation des reporting issus des identifiants uniques (ID5, UID2.0, Neustar, etc.) sur une campagne publicitaire. Il permet d’associer les clics, conversions et impressions à un identifiant unique, pour ainsi gérer l’attribution selon les solutions d’identification.
As marketers embark on a privacy-first era, two things are becoming quite clear. First, walled gardens are taking advantage of growing demands for consumer privacy to make anti-competitive moves that violate the spirit of emerging privacy laws. Second, data and advertising technology companies are racing toward short-term fixes that reflect a similar awed approach; they’re adhering to the letter of the law but not the principles behind it. In other words, the industry is headed in the wrong direction, and it’s incumbent upon advertisers to help get things back on track. But there’s precious little time to act.
Ad News’ Industry Profile takes a look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
The monumental rise of connected TV (CTV) during the pandemic will forever reshape marketers’ media plans as they relate to TV spending and how brands tap into this vital yet fragmented landscape. However, evidence exists of fraudsters moving in fast to take advantage as this advertising opportunity rises from nascent to meteoric seemingly overnight. In the last few months, the industry has been rattled by a slew of reports that uncovered costly and expensive schemes, and they are merely the tip of the iceberg.
In our recent webinar, “Flashtalking Makes It Easy", Flashtalking CEO John Nardone presented our Innovation Agenda, including the critical platform enhancements and ecosystem integrations to make ad tech easier for advertisers and their agency partners.
La optimización de las inversiones en digital es una preocupación constante para marcas y agencias. Y de manera especial en el vídeo online, ya que, tal y como señala IAB Spain en su informe Top Tendencias Digitales 2021, este formato tendrá un gran desarrollo y se espera que recupere cifras de años anteriores, viéndose favorecido además por la proliferación de contenidos que provienen de entornos de TV conectada. De ahí que los anunciantes busquen contar con la tecnología que les permita rentabilizar cada euro invertido en sus campañas digitales.
Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space.
Empieza un nuevo año que plantea grandes retos al marketing digital; una de ellas es lanzar mensajes más relevantes y atractivos a cada consumidor para personalizar su experiencia. MarketingDirecto.com se sienta con Juan Garriga de Flashtalking para descubrir cómo la creatividad personalizada es una de las mejores estrategias y cómo implementar esta estrategia.
Creativity is a fundamental pillar in digital campaigns. In this sense, a Nielsen study indicates that effective creatives can lead to an increase of up to 47% in sales attributed to advertising. However, when measuring campaigns, we do not pay adequate attention to measuring creative effectiveness itself. And most of the effort of digital analytics is focused on uncertain metrics such as CTR ( Click Through Rate ) and last interaction attribution models (LTA) or other economically very expensive ones such as A / B tests.
Following the release of the latest IPA Bellwether Report, industry executives share their thoughts on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020
ClickThrough Marketing have partnered with the independent ad server, Flashtalking, to provide clients with clear, unbiased data that will be used to provide accurate insights into paid media campaigns and report on overall returns on investment.
It’s time for marketing and sales teams to further optimize their digital advertising and marketing tactics in 2021 to create better outcomes, Allyson Huiskamp, VP Sales at Flashtalking, Inc. joins us to share a few best practices and tips:
Personalisierung effektiv umzusetzen ist keine triviale Aufgabe. Sie erfordert ein neues Denken – über Werbemittel, Daten und den Konsumenten. “Besonders im Konsumgütermarketing ist es allerdings essenziell, Präsenz zu zeigen und Konsumenten mit aufmerksamkeitsstarken Werbemitteln zu erreichen,” says Christian Altemeier.
As we head into 2021, the digital advertising world is preparing for the next phase of its evolution. Marketing Magazine asks Flashtalking’s Georgia Brammer for her top tips to weather the changes and building an effective and sophisticated adtech stack.
With more advertisers turning to video advertising in 2020, how can brands ensure they are getting the most out of this dynamic medium? John Nardone, CEO of Flashtalking, explains.
El consumo de medios actual se caracteriza por su gran fragmentación. Entre los múltiples dispositivos y canales, el consumo de vídeo se encuentra en una situación sin precedentes al estar más que nunca dividido y poder disfrutarse en el smartphone, la tablet, el portátil, las redes sociales, la televisión tradicional y las múltiples plataformas de streaming.
Flashtalking is proud to have been named the Artificial Intelligence category winner at the 2020 I-COM Data Creativity Awards, culminating in three consecutive years of outstanding industry leadership.
With Google Chrome’s announcement in January that it would phase out third-party cookies and Apple later announcing it would abandon its Identifier for Advertisers (IDFA), Ad News takes the opportunity to ask Flashtalking’s Georgia Brammer to weigh in on how advertisers can prepare for the 2021 landscape.
El hecho refleja una realidad: muchas marcas se han adaptado con flexibilidad y rapidez a un escenario inimaginable. Sin embargo, esa velocidad de adaptación no se refleja con la misma celeridad en el diseño de las creatividades de las campañas digitales. Y para las marcas, ser capaz de hacerlo es la puerta que les conduce a la victoria.
The industry is witnessing a generational shift as linear TV transforms into digital and OTT. Much remains uncertain about the world that will emerge from this transition. How much inventory will there be? Where will it come from? How will it be sold? And under what terms — or, perhaps more important, under whose terms — will it be measured and transacted? CEO John Nardone looks at the turbulent future of TV and how marketers can prepare.
Brands will forge their independent path by selecting the right technology and services from the open ecosystem. But the quality of the technology is only one factor they must consider in their selection process. Ease of use and trusted human relationships are the systems of support that make the open ecosystem work. And that has never been clearer than today when COVID has forced those relationships online.
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC ad spend forecast. Flashtalking’s Lucy Hinton offers her perspective on how the industry will adapt and respond during the ongoing COVID pandemic.
Las campañas digitales personalizadas basadas en data se asientan en toda la información que las marcas tienen de un consumidor o de una audiencia específica. Con ello, los anunciantes pueden adaptar sus creatividades con mensajes que tienen en cuenta las necesidades y circunstancias de cada individuo. En el sector gran consumo, este hecho suele ser un desafío para muchas marcas, puesto que de forma habitual carecen de data propia de los clientes.
The challenge of Tokyo 2021 is to deliver an authentic message across diverse cultural contexts all on a global scale and in the appropriate language, says Chloe Rees, the account director for Singapore at Flashtalking.
Este nuevo paso con Procter & Gamble se une a la secuencia de acuerdos que se han producido recientemente para Flashtalking con el objetivo de ampliar su presencia geográfica y dar respuesta a las necesidades de todo tipo de anunciantes.
Flashtalking’s John Nardone joins IAB Tech Lab to discuss the growing value of SSAI and how building new tech standards and developing best practices can improve transparency and enable trust.
Apple recently announced a new privacy feature that will ask iPhone and iPad users to opt in or opt out of tracking for in-app advertising. While most applaud Apple for its pro-privacy stance, there’s much more to the story. Flashtalking’s Steve Latham examines how Apple’s move will hurt publishers and consumers for its own financial gain.
Seven best practices for getting the most out of today’s addressable, multi-everything mediascape.
El 22 de septiembre tendrá lugar FOA 2020, el evento de referencia en la industria del marketing y la publicidad, que se transforma para ofrecer a sus asistentes una experiencia híbrida que no olvidarán.
Como ha demostrado ampliamente la pandemia del coronavirus en la que rápidamente muchos productos (mascarillas, productos desinfectantes, guantes) han pasado a ser repentinamente prioritarios, los anuncios necesitan un enfoque flexible y ágil a la hora de adaptar las creatividades en tiempo real a las nuevas. Flashtalking se desgranan los cinco pasos a seguir por las organizaciones para desarrollar al máximo dichas creatividades personalizadas.
Apple's forthcoming privacy rules may negatively impact game studios and publishers who currently raise revenue and gain users through targeted ads. Flashtalking CEO John Nardone warns: "Apple’s move to restrict its ad business could be viewed as anti-competitive by raising prices for consumers used to free, ad-supported apps."
The Olympics are delayed for this year, but remain a huge opportunity and attractive investment for advertisers, allowing them to reach a diverse, engaged, and massive global audience across the 16-day period. Marketers must adapt to an environment where everything has changed, and where tone, tenor, and authenticity are paramount.
The emergence of cybersecurity technology in the ad fraud prevention space is driving change. Guest writer Guy Tytunovich, Founder & CEO of CHEQ, reflects on the adoption of these new technologies and approaches.
The COVID-19 pandemic has tested every organization’s ability to adapt and communicate vital information and business changes on the fly. CEO John Nardone shares how brands can remain relevant to their customers in a time like this, without sounding tone-deaf or opportunistic.
CEO John Nardone takes a look at five stages for brands eager to develop stronger ad creative across multiple departments.
Flashtalking CEO John Nardone joins MediaPost to discuss how CPG brands, which are often considered old friends to consumers, look to comfort them in times of crisis.
If marketers are going to continue to properly orient digital video in their media mixes and execute effectively, they’re going to require the two-way street that enables dynamic creative and analytics. That means “business as usual” with SSAI will have to change.
In today’s episode of AdExchanger’s podcast “Social Distancing with Friends”, host Ryan Joe interviews Flashtalking CEO John Nardone on managing business relationships and leading during a crisis
Un estudio elaborado por flashtalking analiza cómo el cerebro procesa la información mientras trabaja en modo multitarea y proporciona las claves para hacer que las campañas digitales lleguen de manera efectiva a los consumidores solventando los problemas de distracción crónica y ceguera publicitaria frente a la publicidad digital tradicional.
Global independent primary ad server Flashtalking has launched the beta version of Facebook and Instagram integrations, which will offer advertisers the opportunity to build and manage social creative.
Giorgia Costa, Client Services Director Italy dell’ad server Flashtalking, ci espone il suo punto di vista su una tendenza sempre più diffusa nel mondo della pubblicità digitale.
En el sector de la publicidad digital la década que arranca presenta retos apasionantes. Especialmente destacado es el porvenir de las cookies de terceros. Pero hay más, mucho más, como el renacimiento de la creatividad o la transparencia como elemento competitivo.
Die Komplexität des datengetriebenen Marketings ist in den letzten Jahren stetig gestiegen und wird sich in den nächsten Monaten weiter fortsetzen - vor diesen Herausforderungen stehen jetzt Markenstrategen.
Welcome to 2020. After a week or more of festive cheer and turkey-induced fatigue, it’s time to get back to work. But don’t despair. The year — and decade — ahead is set to be an exciting one, especially in the world of technology. To find out what changes may lie ahead, City A.M. asked several experts for their 2020 tech predictions.
Aux vues des développements de 2019, l’industrie indépendante de l’ad-tech a de bonnes raisons d’être optimiste en 2020.