Before we delve into the third installment of our “Flashtalking Makes It Easy” blog series, let’s quickly review what we’ve covered so far.
In part 1 (“How to Solve for the Frankenstack”), we dissected the root causes as to why the job of an Ad Ops professional is difficult. Conventional wisdom has been that the quickest and easiest way to execute digital campaigns is to build your ad tech around a Google core. However, as advertisers attempt to fix shortcomings of the Google stack by introducing outside best-of-breed solutions, two critical gaps emerge—operational inefficiencies and siloed reporting—resulting in the much-feared Frankenstack.
In part 2 (“Advertisers Are At A Fork In The Road”), we talked about how leading advertisers increasingly want three things:
Independent, unbiased measurement.
Ownership of their data.
The ability to choose their own partners.
It’s no longer possible to achieve these objectives with a Google core. This has advertisers looking for alternatives—and this is where Flashtalking comes in. Ours is an innovative, independent platform that has been reimagined around the primary goal of accelerating speed to market. This starts with taking an end-to-end view of the campaign across the creative, media, analytics functions. Operational efficiencies are achieved through API-enabled workflow automation with best-in-breed partners and a more intuitive user interface. Most importantly, it produces a unified dataset and gives the advertiser ultimate control of their data.
Now it’s time to roll up our sleeves and show you how Flashtalking makes it easy for leading global advertisers to execute digital marketing campaigns. We’ve organized these use cases across the five categories:
Reducing trafficking time through automation with DSPs and verification providers.
Building Great Creative:
Empowering creative teams to use their own preferred tools and methodologies for building digital assets and enabling personalization at scale.
Using the same platform and tools to execute campaigns across online video, OTT/CTV, Facebook and YouTube.
Data & Measurement:
Providing advertisers with high-fidelity, unified datasets (with cookieless identifiers!) to perform MTA-based customer journey analytics.
Making it easy for advertisers and agencies to migrate to the Flashtalking platform by managing the burden of technology change.
Each week we will cover one of the five topics in-depth—including descriptions, case study examples, and “one-sheets” that show just how easy we are making it.
So be on the lookout for our first post on media trafficking.