With Google Chrome’s announcement in January that it would phase out third-party cookies and Apple later announcing it would abandon its Identifier for Advertisers (IDFA), Ad News takes the opportunity to ask Flashtalking’s Georgia Brammer to weigh in on how advertisers can prepare for the 2021 landscape.
Los Pasos Para Llegar A La Cima Del Diseño De Creatividades Personalizadas Con Las Que Enamorar Al Consumidor
El hecho refleja una realidad: muchas marcas se han adaptado con flexibilidad y rapidez a un escenario inimaginable. Sin embargo, esa velocidad de adaptación no se refleja con la misma celeridad en el diseño de las creatividades de las campañas digitales. Y para las marcas, ser capaz de hacerlo es la puerta que les conduce a la victoria.
The industry is witnessing a generational shift as linear TV transforms into digital and OTT. Much remains uncertain about the world that will emerge from this transition. How much inventory will there be? Where will it come from? How will it be sold? And under what terms — or, perhaps more important, under whose terms — will it be measured and transacted? CEO John Nardone looks at the turbulent future of TV and how marketers can prepare.
Brands will forge their independent path by selecting the right technology and services from the open ecosystem. But the quality of the technology is only one factor they must consider in their selection process. Ease of use and trusted human relationships are the systems of support that make the open ecosystem work. And that has never been clearer than today when COVID has forced those relationships online.
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC ad spend forecast. Flashtalking’s Lucy Hinton offers her perspective on how the industry will adapt and respond during the ongoing COVID pandemic.
Las campañas digitales personalizadas basadas en data se asientan en toda la información que las marcas tienen de un consumidor o de una audiencia específica. Con ello, los anunciantes pueden adaptar sus creatividades con mensajes que tienen en cuenta las necesidades y circunstancias de cada individuo. En el sector gran consumo, este hecho suele ser un desafío para muchas marcas, puesto que de forma habitual carecen de data propia de los clientes.
The challenge of Tokyo 2021 is to deliver an authentic message across diverse cultural contexts all on a global scale and in the appropriate language, says Chloe Rees, the account director for Singapore at Flashtalking.
Este nuevo paso con Procter & Gamble se une a la secuencia de acuerdos que se han producido recientemente para Flashtalking con el objetivo de ampliar su presencia geográfica y dar respuesta a las necesidades de todo tipo de anunciantes.
Flashtalking’s John Nardone joins IAB Tech Lab to discuss the growing value of SSAI and how building new tech standards and developing best practices can improve transparency and enable trust.
