Apple recently announced a new privacy feature that will ask iPhone and iPad users to opt in or opt out of tracking for in-app advertising. While most applaud Apple for its pro-privacy stance, there’s much more to the story. Flashtalking’s Steve Latham examines how Apple’s move will hurt publishers and consumers for its own financial gain.
Seven best practices for getting the most out of today’s addressable, multi-everything mediascape.
FOA 2020, La Experiencia Híbrida Que Necesita La Industria Marketera Para Afrontar La "Vuelta Al Cole"
El 22 de septiembre tendrá lugar FOA 2020, el evento de referencia en la industria del marketing y la publicidad, que se transforma para ofrecer a sus asistentes una experiencia híbrida que no olvidarán.
Como ha demostrado ampliamente la pandemia del coronavirus en la que rápidamente muchos productos (mascarillas, productos desinfectantes, guantes) han pasado a ser repentinamente prioritarios, los anuncios necesitan un enfoque flexible y ágil a la hora de adaptar las creatividades en tiempo real a las nuevas. Flashtalking se desgranan los cinco pasos a seguir por las organizaciones para desarrollar al máximo dichas creatividades personalizadas.
Apple's forthcoming privacy rules may negatively impact game studios and publishers who currently raise revenue and gain users through targeted ads. Flashtalking CEO John Nardone warns: "Apple’s move to restrict its ad business could be viewed as anti-competitive by raising prices for consumers used to free, ad-supported apps."
The Olympics are delayed for this year, but remain a huge opportunity and attractive investment for advertisers, allowing them to reach a diverse, engaged, and massive global audience across the 16-day period. Marketers must adapt to an environment where everything has changed, and where tone, tenor, and authenticity are paramount.
The emergence of cybersecurity technology in the ad fraud prevention space is driving change. Guest writer Guy Tytunovich, Founder & CEO of CHEQ, reflects on the adoption of these new technologies and approaches.
The COVID-19 pandemic has tested every organization’s ability to adapt and communicate vital information and business changes on the fly. CEO John Nardone shares how brands can remain relevant to their customers in a time like this, without sounding tone-deaf or opportunistic.
CEO John Nardone takes a look at five stages for brands eager to develop stronger ad creative across multiple departments.
