AdExchanger reports Mediaocean will acquire independent global ad server Flashtalking to create what it described as a neutral tech platform with a combined $200 billion in annual media spend.
EikonTech, concessionaria di prodotti legati al mondo del Programmatic Buying, ha siglato una partnership con Flashtalking, ad server globale e indipendente, per potenziare la propria suite di prodotti e completare la propria offerta ai clienti.
EikonTech, società che offre ad aziende e agenzie media soluzioni legate al mondo del programmatic buying (tra cui la DSP ex RocketFuel), arricchisce la propria suite di prodotti grazie a una partnership con l'adserver Flashtalking. L’accordo permette ad EikonTech di ampliare la propria offerta nel campo della Dynamic Creative Optimization (DCO). In particolare, i clienti della società avranno a disposizione una completa customizzazione delle creatività dinamiche e potranno gestire l'intero processo creativo - dalla creazione alle modifiche, fino all’approvazione - in una piattaforma unificata.
State of Digital Publishing (SODP) sits down with Flashtalking JAPAC Sales Director, James Whitbread, to discuss his career, industry insights and how to achieve success in digital advertising.
Dans une démarche visant à mieux connaître et faire connaître ses adhérents, l'IAB France relance les interviews " 3 questions A ". Cette semaine nous vous proposons de découvrir Flashtalking avec le Country Manager Eric Fortier.
El monumental auge de la televisión conectada (CTV) está haciendo que se reconfiguren para siempre los planes de medios en lo que respecta a la inversión publicitaria en televisión. Así como la forma en que las marcas aprovechan este panorama audiovisual fragmentado.
Much is made of the importance of data when it comes to ad campaigns, especially as a high proportion of marketers (78%) look to collate more direct customer insight. But has concentrating too much on how we target ads put us in danger of losing their creative element? This question has become a long-running industry discussion and regular feature on the bill at almost every major event.
As the adoption of AI continues to ramp up, it’s no surprise that it is becoming a key element in marketing strategies, particularly when it comes to delivering ads to consumers. However, Lucy Hinton, Head of Client Operations, Flashtalking explains why marketers must be wary of handing over all control of their ad creative, as the human touch is still necessary to deliver relevant, fraud-free campaigns.
Flashtalking implantée en France depuis juin 2019, a annoncé mercredi 16 juin le lancement local de la solution IDConnect, qui permet la réconciliation des reporting issus des identifiants uniques (ID5, UID2.0, Neustar, etc.) sur une campagne publicitaire. Il permet d’associer les clics, conversions et impressions à un identifiant unique, pour ainsi gérer l’attribution selon les solutions d’identification.
