ClickThrough Marketing have partnered with the independent ad server, Flashtalking, to provide clients with clear, unbiased data that will be used to provide accurate insights into paid media campaigns and report on overall returns on investment.
ClickThrough’s partnering with Flashtalking comes hand in hand with the agency’s proactive approach to the cookieless future, as they will take ownership of their advertising data in order to continue serving remarketing products.
Flashtalking will particularly strengthen ClickThrough’s approach to unified Digital Paid Media strategies, as they will be able to report across multi-channel advertising campaigns with more accuracy. The accurate measurement of success will help clients determine the most useful areas of investment in order to maximise results.
Director of Digital Paid Media, Macy Edwards, has said “We’ve always strived to be exceptional for our clients and we’re particularly proud of the returns on investment we achieve. To be able to take this even further with Flashtalking is extremely exciting and I’m looking forward to seeing how much more we can push performance as a result”.
Flashtalking’s Digital Group Head, Chelsea Crerand, has also spoken positively about the partnership; “ClickThrough Marketing is a remarkable agency partner that has utilised Flashtalking’s technology in highly innovative ways, fully exploring the scope of our capabilities. Our partnership has been a success, as ClickThrough’s clients are seeing a significant uplift in performance, by leveraging our FTrack technology. We expect to build on this joint success in 2021.”
This announcement follows news of ClickThrough also adding Mediaocean’s Scope solution to their tech stack, to enhance cross channel strategy and audience targeting for Paid Media clients.
Originally published by The Drum.
