Flashtalking is working with TVSquared to measure the incremental reach connected TV delivers beyond linear networks for converged TV ad campaigns.
Tras el leve descenso en inversión publicitaria en digital del 3,8% como consecuencia de la pandemia, según señala IAB Spain, este año se estima un crecimiento de entre el 5% y el 8%. Y entre los formatos, el vídeo seguirá siendo el prioritario para los anunciantes. Ahora que el contexto digital es más favorable, es crucial para las marcas ser capaces de optimizar las campañas de vídeo en el actual ecosistema multidispositivo y adaptarse a los nuevos hábitos de compra y estilo de vida de los consumidores.
Mediaocean’s acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. But the deal is not only about CTV. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deal’s rationale and what comes next.
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens
Half a billion dollars can buy a lot of independence. For the man who just sold his company for that amount, the deal represents digital freedom for advertisers, in particular. Mediaocean agreed to acquire ad server Flashtalking for $500 million. In this video interview with Beet.TV, Flashtalking CEO John Nardone explains why he hopes it means liberation from industry giants.
Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology.
AdWeek reports the two companies have worked together since 2018 incorporating ad serving data in media buying services. Bill Wise, CEO of Mediaocean, said that the deal would offer 'an incredible opportunity' for customers to utilize its media abilities.
AdExchanger reports Mediaocean will acquire independent global ad server Flashtalking to create what it described as a neutral tech platform with a combined $200 billion in annual media spend.
EikonTech, concessionaria di prodotti legati al mondo del Programmatic Buying, ha siglato una partnership con Flashtalking, ad server globale e indipendente, per potenziare la propria suite di prodotti e completare la propria offerta ai clienti.
EikonTech, società che offre ad aziende e agenzie media soluzioni legate al mondo del programmatic buying (tra cui la DSP ex RocketFuel), arricchisce la propria suite di prodotti grazie a una partnership con l'adserver Flashtalking. L’accordo permette ad EikonTech di ampliare la propria offerta nel campo della Dynamic Creative Optimization (DCO). In particolare, i clienti della società avranno a disposizione una completa customizzazione delle creatività dinamiche e potranno gestire l'intero processo creativo - dalla creazione alle modifiche, fino all’approvazione - in una piattaforma unificata.
