State of Digital Publishing (SODP) sits down with Flashtalking JAPAC Sales Director, James Whitbread, to discuss his career, industry insights and how to achieve success in digital advertising.
Dans une démarche visant à mieux connaître et faire connaître ses adhérents, l'IAB France relance les interviews " 3 questions A ". Cette semaine nous vous proposons de découvrir Flashtalking avec le Country Manager Eric Fortier.
El monumental auge de la televisión conectada (CTV) está haciendo que se reconfiguren para siempre los planes de medios en lo que respecta a la inversión publicitaria en televisión. Así como la forma en que las marcas aprovechan este panorama audiovisual fragmentado.
Much is made of the importance of data when it comes to ad campaigns, especially as a high proportion of marketers (78%) look to collate more direct customer insight. But has concentrating too much on how we target ads put us in danger of losing their creative element? This question has become a long-running industry discussion and regular feature on the bill at almost every major event.
As the adoption of AI continues to ramp up, it’s no surprise that it is becoming a key element in marketing strategies, particularly when it comes to delivering ads to consumers. However, Lucy Hinton, Head of Client Operations, Flashtalking explains why marketers must be wary of handing over all control of their ad creative, as the human touch is still necessary to deliver relevant, fraud-free campaigns.
Flashtalking implantée en France depuis juin 2019, a annoncé mercredi 16 juin le lancement local de la solution IDConnect, qui permet la réconciliation des reporting issus des identifiants uniques (ID5, UID2.0, Neustar, etc.) sur une campagne publicitaire. Il permet d’associer les clics, conversions et impressions à un identifiant unique, pour ainsi gérer l’attribution selon les solutions d’identification.
As marketers embark on a privacy-first era, two things are becoming quite clear. First, walled gardens are taking advantage of growing demands for consumer privacy to make anti-competitive moves that violate the spirit of emerging privacy laws. Second, data and advertising technology companies are racing toward short-term fixes that reflect a similar awed approach; they’re adhering to the letter of the law but not the principles behind it.
In other words, the industry is headed in the wrong direction, and it’s incumbent upon advertisers to help get things back on track. But there’s precious little time to act.
In other words, the industry is headed in the wrong direction, and it’s incumbent upon advertisers to help get things back on track. But there’s precious little time to act.
Ad News’ Industry Profile takes a look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
The monumental rise of connected TV (CTV) during the pandemic will forever reshape marketers’ media plans as they relate to TV spending and how brands tap into this vital yet fragmented landscape. However, evidence exists of fraudsters moving in fast to take advantage as this advertising opportunity rises from nascent to meteoric seemingly overnight. In the last few months, the industry has been rattled by a slew of reports that uncovered costly and expensive schemes, and they are merely the tip of the iceberg.
