The monumental rise of connected TV (CTV) during the pandemic will forever reshape marketers’ media plans as they relate to TV spending and how brands tap into this vital yet fragmented landscape. However, evidence exists of fraudsters moving in fast to take advantage as this advertising opportunity rises from nascent to meteoric seemingly overnight. In the last few months, the industry has been rattled by a slew of reports that uncovered costly and expensive schemes, and they are merely the tip of the iceberg.
In our recent webinar, “Flashtalking Makes It Easy", Flashtalking CEO John Nardone presented our Innovation Agenda, including the critical platform enhancements and ecosystem integrations to make ad tech easier for advertisers and their agency partners.
La optimización de las inversiones en digital es una preocupación constante para marcas y agencias. Y de manera especial en el vídeo online, ya que, tal y como señala IAB Spain en su informe Top Tendencias Digitales 2021, este formato tendrá un gran desarrollo y se espera que recupere cifras de años anteriores, viéndose favorecido además por la proliferación de contenidos que provienen de entornos de TV conectada. De ahí que los anunciantes busquen contar con la tecnología que les permita rentabilizar cada euro invertido en sus campañas digitales.
Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space.
Empieza un nuevo año que plantea grandes retos al marketing digital; una de ellas es lanzar mensajes más relevantes y atractivos a cada consumidor para personalizar su experiencia. MarketingDirecto.com se sienta con Juan Garriga de Flashtalking para descubrir cómo la creatividad personalizada es una de las mejores estrategias y cómo implementar esta estrategia.
Creativity is a fundamental pillar in digital campaigns. In this sense, a Nielsen study indicates that effective creatives can lead to an increase of up to 47% in sales attributed to advertising. However, when measuring campaigns, we do not pay adequate attention to measuring creative effectiveness itself. And most of the effort of digital analytics is focused on uncertain metrics such as CTR ( Click Through Rate ) and last interaction attribution models (LTA) or other economically very expensive ones such as A / B tests.
Following the release of the latest IPA Bellwether Report, industry executives share their thoughts on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020
ClickThrough Marketing have partnered with the independent ad server, Flashtalking, to provide clients with clear, unbiased data that will be used to provide accurate insights into paid media campaigns and report on overall returns on investment.
It’s time for marketing and sales teams to further optimize their digital advertising and marketing tactics in 2021 to create better outcomes, Allyson Huiskamp, VP Sales at Flashtalking, Inc. joins us to share a few best practices and tips:
