Advertising Week was back this week, after a pandemic-induced hiatus. We asked members of the TVREV Thought Leaders Circle for their hot takes on the event, what innovations they were hearing about and what was most exciting to them, including Flashtalking by Mediaocean’s John Nardone, who spoke about The Big Picture: Preparing for the Converged Future of TV + Video.
This week’s IPA Bellwether report confirmed that marketing budgets are soaring post lockdown, propelled by online video. Amid this renewed optimism, the PMW team assembled 20 leaders in the UK performance marketing industry to hear their take on the year ahead. Read more to hear from Flashtalking by Mediaocean’s Lucy Hinton.
After 18 months of virtual everything, Advertising Week kicked off with in-person festivities and seminars, along with many health safeguards in place. While the industry's annual confab is also hedging its bets with a selection of virtual sessions, a hybrid format isn't likely to be the only difference apparent following a series of crises across a number of fronts that have caused significant disruptions to society and business. Advertising Week's organizers created an agenda that spanned sessions on the opportunities inherent in new ways to collaborate and communicate, the importance of diversity, growth in direct-to-consumer models and a focus on physical and mental health, among other topics.
Flashtalking’s Michael Tuminello, VP Strategy, joins Nexttv to discuss Flashtalking Video+, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
CVC Et TA S’associent À Mediaocean Pour Stimuler La Croissance De La Plateforme Publicitaire Omnicanale Mondiale
Mediaocean, la plateforme leader en publicité omnicanale, a annoncé aujourd’hui un investissement des fonds CVC Capital Partners (CVC) et TA Associates (TA), qui acquièrent la participation détenue actuellement par Vista Equity Partners.
Mediaocean will be switching private equity portfolios, moving from Vista Equity to CVC Capital Partners and TA Associates, the company announced on Tuesday. AdExchanger spoke with Flashtalking CEO John Nardone and former CEO of the acquired 4C insights, Lance Neuhauser, about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
CVC Y TA Se Asocian Con Mediaocean Para Impulsar El Crecimiento De Su Plataforma De Publicidad Omnicanal
Mediaocean, la plataforma global líder en publicidad omnicanal, que gestiona a través de su software 200.000 millones de dólares anuales en compra de medios, ha anunciado hoy una inversión de los fondos CVC Capital Partners (CVC) y TA Associates (TA), que adquieren la participación que tenía en la empresa Vista Equity Partners. La operación se realiza con el objetivo de reforzar la solidez de la industria digital con soluciones independientes que den confianza en la gestión de medios digitales.
Mediaocean today announced a change in its private equity shareholders. The Vista Partners’ majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. Beet TV spoke with Mediaocean CEO Bill Wise about these new investors and what it entails.
Datenschutz ist zu dem tonangebenden Thema im Marketing geworden. Zwei Dinge kristallisieren sich immer stärker heraus: Erstens machen sich die Walled Gardens das steigende Datenschutzbewusstsein zunutze, um ihre eigene Positionierung zu stärken. Zweitens jagen Daten—und Marketingunternehmen kurzfristigen Lösungen hinterher, die zwar auf dem Papier den Regularien folgen, die dahinterstehenden Prinzipien aber missachten. Die Zeit für eine Kurskorrektur wird langsam knapp, wie Christian Altemeier, Geschäftsführer des Adserver-Betreibers Flashtalking in seinem Gastbeitrag für HORIZONT analysiert.
