Flashtalking implantée en France depuis juin 2019, a annoncé mercredi 16 juin le lancement local de la solution IDConnect, qui permet la réconciliation des reporting issus des identifiants uniques (ID5, UID2.0, Neustar, etc.) sur une campagne publicitaire. Il permet d’associer les clics, conversions et impressions à un identifiant unique, pour ainsi gérer l’attribution selon les solutions d’identification.
As marketers embark on a privacy-first era, two things are becoming quite clear. First, walled gardens are taking advantage of growing demands for consumer privacy to make anti-competitive moves that violate the spirit of emerging privacy laws. Second, data and advertising technology companies are racing toward short-term fixes that reflect a similar awed approach; they’re adhering to the letter of the law but not the principles behind it.
In other words, the industry is headed in the wrong direction, and it’s incumbent upon advertisers to help get things back on track. But there’s precious little time to act.
In other words, the industry is headed in the wrong direction, and it’s incumbent upon advertisers to help get things back on track. But there’s precious little time to act.
Ad News’ Industry Profile takes a look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
The monumental rise of connected TV (CTV) during the pandemic will forever reshape marketers’ media plans as they relate to TV spending and how brands tap into this vital yet fragmented landscape. However, evidence exists of fraudsters moving in fast to take advantage as this advertising opportunity rises from nascent to meteoric seemingly overnight. In the last few months, the industry has been rattled by a slew of reports that uncovered costly and expensive schemes, and they are merely the tip of the iceberg.
In our recent webinar, “Flashtalking Makes It Easy", Flashtalking CEO John Nardone presented our Innovation Agenda, including the critical platform enhancements and ecosystem integrations to make ad tech easier for advertisers and their agency partners.
La optimización de las inversiones en digital es una preocupación constante para marcas y agencias. Y de manera especial en el vídeo online, ya que, tal y como señala IAB Spain en su informe Top Tendencias Digitales 2021, este formato tendrá un gran desarrollo y se espera que recupere cifras de años anteriores, viéndose favorecido además por la proliferación de contenidos que provienen de entornos de TV conectada. De ahí que los anunciantes busquen contar con la tecnología que les permita rentabilizar cada euro invertido en sus campañas digitales.
Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space.
Empieza un nuevo año que plantea grandes retos al marketing digital; una de ellas es lanzar mensajes más relevantes y atractivos a cada consumidor para personalizar su experiencia. MarketingDirecto.com se sienta con Juan Garriga de Flashtalking para descubrir cómo la creatividad personalizada es una de las mejores estrategias y cómo implementar esta estrategia.
Creativity is a fundamental pillar in digital campaigns. In this sense, a Nielsen study indicates that effective creatives can lead to an increase of up to 47% in sales attributed to advertising. However, when measuring campaigns, we do not pay adequate attention to measuring creative effectiveness itself. And most of the effort of digital analytics is focused on uncertain metrics such as CTR ( Click Through Rate ) and last interaction attribution models (LTA) or other economically very expensive ones such as A / B tests.
