President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be seen which advertisers need to consider in their process of planning, executing, measuring and optimizing campaigns.
Is the newly launched ‘metaverse’ here for the long term? Georgia Brammer considers if we will all become part of Mark Zuckerberg’s next foray into a digital world.
John's keynote presentation was recorded during the recent Connected TV Advertising PREVIEW: 2022 virtual conference.
The global pandemic has made it harder than ever to make predictions about what may happen in 2022. Nonetheless, as we head into the final weeks of another tumultuous year, we’re itching to know what themes in the ad tech sector you think are going to dominate the year ahead. So we’ve been checking in with a broad cross-section of leading lights from across the media and marketing landscape to get an insight into your ideas and predictions, and how they’re likely to shape and drive our strategies into 2022.
Following another year of turbulence, it’s no surprise there is still a great deal of uncertainty in the retail industry. Supply chain issues and pandemic-related shortages continue to impact retailers worldwide, while the ever-accelerating shift to online shopping has left gaps in the high street. Despite this, there are some bright shoots of recovery. The question is: what does that mean for the year ahead? Read on to see.
As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies. This year, there are three factors heavily influencing this change. Read on to see what they are and how you can prepare.
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads—and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online spaces. How do you unlock the true power of social? We reached out to Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, to learn more about the topic in the thought leadership piece below.
Depuis une dizaine d'années, la perspective de fusionner la télévision linéaire (qui pèse 150 milliards de dollars) avec le numérique, enthousiasme les acteurs de l’écosystème de la publicité digitale. Toutefois, alors que les spécialistes du marketing sont parfaitement conscients des opportunités potentielles offertes par la digitalisation de la télévision, ils sont confrontés à un défi de taille : réussir à gérer la complexité et la diversité des environnements pour atteindre, et engager leurs audiences cibles.
Cross Screen Media Announces Partnership With Flashtalking By Mediaocean To Enhance Campaign Planning And Activation
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with Flashtalking by Mediaocean that empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Ftrack into the Cross Screen Media platform.
