Nonetheless, as we head into the final weeks of another tumultuous year, we’re itching to know what themes in the adtech sector you think are going to dominate the year ahead. So we’ve been checking in with a broad cross-section of leading lights from across the media and marketing landscape to get an insight into your ideas and predictions, and how they’re likely to shape and drive our strategies into 2022.
“As the online and physical consumer journey continues to merge and digital platforms’ advertising capabilities further develop, brands will need to ensure they are using seamless and consistent messaging, and a unified creative approach across platforms, while also considering demographic differences.
“Technology developments will look to mitigate challenges such as individual overexposure with tools like cross-platform frequency management, and verification services to monitor channels vulnerable to fraud, such as CTV.”
“The selection of digital media ad platforms is constantly growing and developing; social commerce and platforms like TikTok have boomed, and the Metaverse is on its way.
“We will see advertisers need increasing support to manage their assets and keep creative relevant, and to specification.”
Lucy Hinton
Head of Client Ops Flashtalking by Mediaocean
To read the full predictions, visit Mediashotz.
By Mark Johnson
Originally published by Mediashotz
