In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
Lucy Hinton, along with other female leaders, shares her thoughts about the theme of 2022's International Women's Day: "Break the Bias."
This survey of over 600 advertising professionals uncovers the most in-demand tech for 2022, and highlights the clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today’s world.
According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn. Social media’s ascent has been rapid, However, deep down, most of us already know all too well that social media holds more of people’s attention, time, and emotional investment than traditional media.
