Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.
Last week, Senator Cory Booker (D-NJ) and Representatives Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) introduced the Banning Surveillance Advertising Act, a wide-ranging piece of privacy legislation that would seek to prohibit advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting (e.g., targeting specific zip codes or municipalities.) The bill also prohibits advertisers from targeting ads based on protected class information, such as race, gender, and religion, and from using personal data purchased from data brokers. Read on to see industry leaders’ thoughts on the bill and its ultimate effects.
John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.
Has the novelty of remote working worn off? The answer to that depends on who you ask. But, if you ask John Nardone, he’ll say a lot of brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change. In this video interview with Beet.TV, Nardone says his company is trying to help.
President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be seen which advertisers need to consider in their process of planning, executing, measuring and optimizing campaigns.
Is the newly launched ‘metaverse’ here for the long term? Georgia Brammer considers if we will all become part of Mark Zuckerberg’s next foray into a digital world.
John's keynote presentation was recorded during the recent Connected TV Advertising PREVIEW: 2022 virtual conference.
The global pandemic has made it harder than ever to make predictions about what may happen in 2022. Nonetheless, as we head into the final weeks of another tumultuous year, we’re itching to know what themes in the ad tech sector you think are going to dominate the year ahead. So we’ve been checking in with a broad cross-section of leading lights from across the media and marketing landscape to get an insight into your ideas and predictions, and how they’re likely to shape and drive our strategies into 2022.
Following another year of turbulence, it’s no surprise there is still a great deal of uncertainty in the retail industry. Supply chain issues and pandemic-related shortages continue to impact retailers worldwide, while the ever-accelerating shift to online shopping has left gaps in the high street. Despite this, there are some bright shoots of recovery. The question is: what does that mean for the year ahead? Read on to see.