As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies. This year, there are three factors heavily influencing this change. Read on to see what they are and how you can prepare.
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads—and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online spaces. How do you unlock the true power of social? We reached out to Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, to learn more about the topic in the thought leadership piece below.
Depuis une dizaine d'années, la perspective de fusionner la télévision linéaire (qui pèse 150 milliards de dollars) avec le numérique, enthousiasme les acteurs de l’écosystème de la publicité digitale. Toutefois, alors que les spécialistes du marketing sont parfaitement conscients des opportunités potentielles offertes par la digitalisation de la télévision, ils sont confrontés à un défi de taille : réussir à gérer la complexité et la diversité des environnements pour atteindre, et engager leurs audiences cibles.
Cross Screen Media Announces Partnership With Flashtalking By Mediaocean To Enhance Campaign Planning And Activation
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with Flashtalking by Mediaocean that empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Ftrack into the Cross Screen Media platform.
Advertising Week was back this week, after a pandemic-induced hiatus. We asked members of the TVREV Thought Leaders Circle for their hot takes on the event, what innovations they were hearing about and what was most exciting to them, including Flashtalking by Mediaocean’s John Nardone, who spoke about The Big Picture: Preparing for the Converged Future of TV + Video.
This week’s IPA Bellwether report confirmed that marketing budgets are soaring post lockdown, propelled by online video. Amid this renewed optimism, the PMW team assembled 20 leaders in the UK performance marketing industry to hear their take on the year ahead. Read more to hear from Flashtalking by Mediaocean’s Lucy Hinton.
After 18 months of virtual everything, Advertising Week kicked off with in-person festivities and seminars, along with many health safeguards in place. While the industry's annual confab is also hedging its bets with a selection of virtual sessions, a hybrid format isn't likely to be the only difference apparent following a series of crises across a number of fronts that have caused significant disruptions to society and business. Advertising Week's organizers created an agenda that spanned sessions on the opportunities inherent in new ways to collaborate and communicate, the importance of diversity, growth in direct-to-consumer models and a focus on physical and mental health, among other topics.
Flashtalking’s Michael Tuminello, VP Strategy, joins Nexttv to discuss Flashtalking Video+, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
CVC Et TA S’associent À Mediaocean Pour Stimuler La Croissance De La Plateforme Publicitaire Omnicanale Mondiale
Mediaocean, la plateforme leader en publicité omnicanale, a annoncé aujourd’hui un investissement des fonds CVC Capital Partners (CVC) et TA Associates (TA), qui acquièrent la participation détenue actuellement par Vista Equity Partners.