CTV is one of the fastest-growing channels in digital advertising, projected to reach $29.5 billion in 2024. That’s more than double the spending in 2021. Heading into yet another year of explosive growth, here are some myths that have persisted through CTV’s rise to prominence and what marketers really need to know about this new channel.
Mediaocean has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens. The social media tool is designed to help brands and agencies accelerate the scale of creative production through cross-platform social media management, and will improve overall social campaign performance.
Mediaocean VP of Social Strategy Megan Gall talks about the role social media played in the Games and how brands can take advantage of the buzz by monitoring and participating in it.
Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.
Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.
Last week, Senator Cory Booker (D-NJ) and Representatives Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) introduced the Banning Surveillance Advertising Act, a wide-ranging piece of privacy legislation that would seek to prohibit advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting (e.g., targeting specific zip codes or municipalities.) The bill also prohibits advertisers from targeting ads based on protected class information, such as race, gender, and religion, and from using personal data purchased from data brokers. Read on to see industry leaders’ thoughts on the bill and its ultimate effects.
John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.
Has the novelty of remote working worn off? The answer to that depends on who you ask. But, if you ask John Nardone, he’ll say a lot of brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change. In this video interview with Beet.TV, Nardone says his company is trying to help.
President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be seen which advertisers need to consider in their process of planning, executing, measuring and optimizing campaigns.
