Key trends in media and advertising identified in Mediaocean's recent survey suggest certain platform investments will grow significantly in 2024.
Grant Parker, CRO at Mediaocean, explains how generative AI is delivering increasing value in the AdTech sector.
In an interview with Beet.TV, Aaron Goldman discusses Flashtalking's new branding and how we're unleashing the power of creative in advertising.
Omnichannel fragmentation in consumer behavior has created a need for technology that can step in and play the same role in the advertising industry that Java once did for the software industry.