Despite its lack of glamor, taxonomy, the classification and labeling of data, is the bedrock upon which AI systems are built.
Aaron Goldman, CMO, Mediaocean takes a look at where the platform formerly known as twitter now fits within the social media landscape
Independent ad tech stacks provide the ability to centralize campaign management and automate creative production so that it’s the marketer’s goals serving as the North Star rather that the parameters of each platform setting the course.
How Google will enable Flashtalking Social Ads Manager to use dynamic creative optimization to greater potential.
DCOOH has been co-developed in collaboration with global ad tech platform, Flashtalking by Mediaocean.
Ben Kartzman on the importance of giving people a choice over how their data is shared.
Ben Kartzman on the importance for brands of developing first-party data by building direct relationships with customers.
