Watch Ben Kartzman share his thoughts on what he's most excited about in Creative Ad Tech for 2024.
Social media is the advertising channel marketers are most likely to increase spend on in 2024 according to recent research from Mediaocean.
Key trends in media and advertising identified in Mediaocean's recent survey suggest certain platform investments will grow significantly in 2024.
Grant Parker, CRO at Mediaocean, explains how generative AI is delivering increasing value in the AdTech sector.
