Ben Kartzman updates the old Sun Microsystems Java mantra of “write once, run anywhere.”
Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.