Grant Parker, CRO at Mediaocean, explains how generative AI is delivering increasing value in the AdTech sector.
In an interview with Beet.TV, Aaron Goldman discusses Flashtalking's new branding and how we're unleashing the power of creative in advertising.
Omnichannel fragmentation in consumer behavior has created a need for technology that can step in and play the same role in the advertising industry that Java once did for the software industry.
Despite its lack of glamor, taxonomy, the classification and labeling of data, is the bedrock upon which AI systems are built.
Aaron Goldman, CMO, Mediaocean takes a look at where the platform formerly known as twitter now fits within the social media landscape
Independent ad tech stacks provide the ability to centralize campaign management and automate creative production so that it’s the marketer’s goals serving as the North Star rather that the parameters of each platform setting the course.