2024 Gartner® Report: Use AI to Increase Digital Advertising Efficiency and Impact
Discover how artificial intelligence (AI) is revolutionizing the world of digital advertising in the latest Gartner report. From planning to measurement, AI is streamlining marketing processes and driving impactful results. The Gartner research highlights the potential of generative AI (GenAI) and its applications in advertising and marketing.
With AI-powered tools, advertisers can:
- Overcome human limitations in campaign and channel management
- Eliminate bottlenecks in creative execution
- Enhance audience targeting amidst privacy constraints and cookie deprecation
Mediaocean is mentioned in the report. Watch this short video to learn more about Flashtalking AI.
Don't miss out on the opportunity to increase your digital advertising efficiency and impact. Unlock the potential of AI in digital advertising with Gartner. Download the complimentary report now.
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Gartner, Use AI to Increase Digital Advertising Efficiency and Impact 5 January 2024, By Mike Froggatt
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