2024 Gartner® Market Guide for Ad Tech Platforms
The majority of marketing spend goes to digital advertising, and ad tech platforms facilitate a growing portion of this spend. Digital marketing leaders should match their ad tech platform needs with market developments in artificial intelligence, data, privacy, and measurement.
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Gartner, Market Guide for Ad Tech Platforms 9 July 2024, By Mike Froggatt, Andrew Frank, Adriel Tey, Eric Schmitt
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