What’s the state of play in the paid media space? How has the role of creative changed in a world of data deprecation? What are the latest innovations in creative ad tech? How is AI making an impact? And how can marketers improve processes to capitalize on these opportunities?
These are some of the questions we will address in this webinar. Guest speaker Nikhil Lai, Senior Analyst at Forrester, will share key industry trends including his perspective on how marketers can use ad tech to bridge the gap between creative and media. He'll also share criteria for brands to consider from his new report: The Forrester Wave™: Creative Advertising Technologies, Q4 2024.
Following the presentation, we’ll get an enterprise brand perspective on organizing teams and deploying creative ad tech to streamline workflows, deepen customer understanding, and deliver performance.
Hear from leading experts on key trends in advertising and marketing as well as how Flashtalking is enabling creative orchestration and relevance at scale.
Speakers
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