Social Ads Manager Credential
Curriculum
Getting Started
This course introduces new users to Social Ads Manager and provides a brief tour and demonstration.
- Accessing Social Ads Manager
- Dashboard navigation
- Connecting profiles
- Subscription and billing
Social Ads Manager Explained
This course provides a deep dive into the functionality of Social Ads Manager, beginning with an introduction of many of the action buttons and features.
- Social Ads Manager overview
- Tables and metrics
- Profiles
- Bulksheets
Activation
This course prepares users for managing the many different social media platforms available within Social Ads Manager. Each platform itself is covered within its own module and will introduce clients to the process of creating campaigns and/or Ad Sets within that platform, as well as covering each nuance unique to that platform.
- Managing social media platforms
- Campaign creation
- Ad Sets explained
- Social Ads Manager best practices
Reporting and Measurement
This course introduces users to our main in-platform reporting suite. We’ll also provide in-depth explanations of each of the various dashboards within the suite.
- Reporting Suite overview
- Dashboard navigation
- Performance pacing and metrics
- Turn-key optimizations
- Pacing initiatives
Audience Hub
This course primarily benefits users within the United States and Canada due to regional requirements. Audience Hub enables users to create both first- and third-party audiences across channels.
- Audience Hub overview
- Audiences and marketplaces
- Real-world application
Scope Proprietary
This course introduces users to the proprietary features of Social Ads Manager. These features include 4C Affinities and Targeting sets, which can be leveraged to reach new audiences, achieve lower-cost alternatives, and more.
- 4C Affinities
- Targeting Sets
- Smart Group creation and application
- Workflow automation
Creative Hub
This course exclusively covers Creative Hub, which provides a central location to manage your creative assets from start to finish.
- Creative Hub overview
- Managing assets
- Creative units introduction
- Creative performance
- Version generation
- Variation builder
