Social Ads Manager Credential

Solutions

Flashtalking unleashes the power of creative in advertising with AI.

Better business outcomes powered by AI

Creative Personalization

Real-time relevancy at scale across social, open web, and CTV

Social

Advanced automation in a unified platform

Ad Serving

Independent, unbiased delivery across open web and CTV

Audience & Identity

Cookieless measurement and personalization

Creative Intelligence

Insights connecting content and performance

Verification

Holistic brand protection

Partners

Integrations across the ecosystem

Platform

Flashtalking connects the silos across teams, processes, and technology.

Create: Design & Build

Make it beautiful. Creative Tools

Automate: Version & Feeds

Make it scale. Creative Versioning Creative Labels

Activate: Distribute & Traffic

Make it connect. Social Open Web & CTV

Iterate: Learn & Optimize

Make it better.Operational Dashboards & Reporting

Industries

We build trusted partnerships with global advertisers through our deep industry expertise.

Catch up on the latest events, announcements, and thought leadership from the Flashtalking team.

Creative Showcase

Best-in-class omnichannel executions and client success stories

Reports

Industry trends and best practices

Events

Upcoming engagements and featured recordings

Blog

Insights and thought leadership from our team

Press Releases

Official company announcements

Press Coverage

Industry publications featuring Flashtalking

About

Flashtalking is part of Mediaocean, the mission-critical platform for omnichannel advertising.

Diversity, equity, and inclusion

Diversity of thought and experience makes us stronger.

Careers

Explore open roles and discover how we bring our passion to work every day.

Newsletter

Keep up-to-date with news, industry trends, events, and more.

We want to hear from you!

Support

As your trusted partner, count on us for strategic and creative services, platform certification, and more.

Help Center

Task-level eLearning, articles, on-demand webinars, and technical content

Ad Server Migration

Seamless migration process back by our experienced client solutions teams

Flashtalking Training

Self-paced credential programs and instructor-led training

Creative Production Services

Creative expertise from our team of designers and producers

Strategic Planning Workshops

Collaborative sessions to strategize across brand, creative, and media teams

Curriculum

Getting Started

This course introduces new users to Social Ads Manager and provides a brief tour and demonstration.

Accessing Social Ads Manager
Dashboard navigation
Connecting profiles
Subscription and billing

Social Ads Manager Explained

This course provides a deep dive into the functionality of Social Ads Manager, beginning with an introduction of many of the action buttons and features.

Social Ads Manager overview
Tables and metrics
Profiles
Bulksheets

Activation

This course prepares users for managing the many different social media platforms available within Social Ads Manager. Each platform itself is covered within its own module and will introduce clients to the process of creating campaigns and/or Ad Sets within that platform, as well as covering each nuance unique to that platform.

Managing social media platforms
Campaign creation
Ad Sets explained
Social Ads Manager best practices

Reporting and Measurement

This course introduces users to our main in-platform reporting suite. We’ll also provide in-depth explanations of each of the various dashboards within the suite.

Reporting Suite overview
Dashboard navigation
Performance pacing and metrics
Turn-key optimizations
Pacing initiatives

Audience Hub

This course primarily benefits users within the United States and Canada due to regional requirements. Audience Hub enables users to create both first- and third-party audiences across channels.

Audience Hub overview
Audiences and marketplaces
Real-world application

Scope Proprietary

This course introduces users to the proprietary features of Social Ads Manager. These features include 4C Affinities and Targeting sets, which can be leveraged to reach new audiences, achieve lower-cost alternatives, and more.

4C Affinities
Targeting Sets
Smart Group creation and application
Workflow automation

Creative Hub

This course exclusively covers Creative Hub, which provides a central location to manage your creative assets from start to finish.

Creative Hub overview
Managing assets
Creative units introduction
Creative performance
Version generation
Variation builder