Grant Parker, President of Flashtalking, comments on how Flashtalking's work towards a cookieless future will still be relevant in omnichannel advertising, even with Google's change in cookie regulation.
Read Simone Thorne's take on how the Digital Markets Act creates a need for marketers to find innovative solutions and independent tools like Flashtalking to manage future-forward campaigns.
President of Flashtalking, Grant Parker, highlights a pivotal shift in GenAI from initial hype to substantial impact.
The Digital Markets Act represents the EU’s response to the dominance of big tech companies.
Parker steps into the Flashtalking President position following four years as Chief Revenue Officer for Mediaocean and Flashtalking.
Through this partnership, Escape Velocity clients will have access to Flashtalking's tech platform services in India.
Nearly three-quarters of retail marketers worldwide are poised to increase their advertising spend on social platforms this year.
