The definitive guide to a phased approach with Flashtalking
In today's cookie-challenged landscape, advertisers have a myriad of cookieless identity solutions from which to choose. The new multi-ID world provides a path forward, but this transition can also bring challenges such as limited scale, coverage, and interoperability.
In this playbook, we lay out a phased testing approach where advertisers begin with measurement and follow with creative decisioning. Testing in this manner minimizes the risk and maximizes learnings by proving the value of supplementing cookie-based solutions before influencing in-market strategies.
Download playbook
Download now for your guide to a phased approach to multi-ID testing, including how to deploy for measurement, personalization, and expansion.
Personal information collected through this form is subject to our Privacy Policy.
Thank you for your interest. Your download will begin shortly.