Attention advertisers using Amazon/Sizmek
Don't wait to make the switch to Flashtalking. Much has changed since the last time you evaluated ad servers, and we stand ready to onboard you to our industry-leading independent platform. Flashtalking has been actively investing in a new vision of the traditional ad server—something much more strategic, more relevant, and more powerful for the current era: omnichannel creative activation. And we offer flexible service models to help ease the transition and get you up and running quickly.
What does this mean for you?
Flashtalking has you covered with a solution that meets your traditional ad serving needs while enabling you to upgrade (and simplify!) your tech stack to drive brand growth. We can migrate you to our platform with an enterprise-grade partnership model supported by our experienced, tenured client solutions teams.
Traditional video, display, and audio ad serving across CTV, OLV, and open web
MRC-accredited and TCF-compliant
Flashtalking is the only independent ad server that integrates the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (Sophisticated Invalid Traffic).
Campaign and creative management for any screen
Deliver video, display, and audio ads across the open web—plus CTV and social platforms—using our omnichannel ad management platform.
Campaign workflow automation
Automate manual tasks and reduce costly errors by leveraging workflow integrations with Google DV360, The Trade Desk, DoubleVerify, Moat, IAS, and more.
Prisma-Flashtalking invoice automation
Accelerate trafficking and invoice processing while eliminating high-touch manual entry and billing reconciliation.
Identity orchestration
Reach target audiences, gain insight into reach, frequency, and attribution, and ensure your marketing against cookie deprecation with Flashtalking’s privacy-friendly device and Household IDs.
Data integration and cleansing
Generate unified, event-level datasets across your DSP, verification, and data partners. Use Flashtalking’s MRC-accredited verification—or your preferred partner—to eliminate non-human and non-viewable impressions.
Advanced analytics
Produce model-ready datasets for your analytics teams or tap our integrated analytics engine to perform advanced attribution on our cleansed, cookieless datasets.
Omnichannel creative activation across paid social, CTV, streaming audio, the open web, and mobile
Campaign and creative management for any screen across any channel
- Ad serving: Open web, CTV, OLV, audio
- Social ads management: Facebook, Google Demand Gen, Instagram, LinkedIn, Pinterest, Reddit (coming soon), Snap, TikTok, and X
Campaign workflow automation
Automate manual tasks and reduce costly errors by leveraging workflow integrations.
- DSPs: DV360, The Trade Desk, Walmart Connect
- Verification: DoubleVerify, IAS, Moat, Protected Media (proprietary)
- Social platforms: Facebook, Google Demand Gen, Instagram, LinkedIn, Pinterest, Snap, TikTok, and X
Omnichannel creative automation and personalization
Engage customers with personalized creative at scale.
- Creative tools suite
- Single asset library across all channels (display, OLV / CTV, paid social)
- Bulk automated version generation
- Rules-based personalization and AI-enabled auto-optimization
Creative Intelligence
Recognize and respond to the connection between creative and audiences.
- Leverage creative taxonomies
- AI-generated creative labels
- Creative dashboard reporting
Centralized cross-channel reporting
Unite your campaign reporting across ecosystems in our report center hub and see placement-level details all the way up to high-level insights.
Social-Prisma invoice integration
Save time by eliminating duplicative data entry through an API push of the Mediaocean campaign and placement details into the Flashtalking Social Ads Manager.
Expert teams guide you through the process through a customizable migration model
Global footprint
Founded in 2001, our presence spans North America, EMEA, and JAPAC to support global advertisers with Flashtalking experts in regional markets.
Dedicated account teams
We support our clients with dedicated regional account teams who provide strategic planning, managed-service campaign support, technical expertise, and troubleshooting.
Ad server migration expertise
Flashtalking's industry experts have refined the global primary ad server migration process to ensure seamless campaign onboarding in a matter of weeks.
Credentials program
Our credentials program includes trainings both in-person or via virtual conferencing and includes hands-on exercises and assessments that quickly build confidence and expertise.
Online Help Center
Flashtalking's global Help Center provides resources accessible 24/7, including instructional articles, video tutorials, and more.
Proven cost efficiencies, performance improvements, and business outcomes
Media independence
Perform unbiased measurement without media-buying conflicts, while maintaining the ability to work seamlessly with the leading DSPs (DV360, The Trade Desk, and more).
Business simplification
Reduce ad tech costs by using a single platform for video, display, audio ad serving, and cross-platform social ads management.
Brand consistency
Connect the brand story by serving relevant and engaging messages to the right consumer across the fragmented omnichannel ecosystem.
Speed to market
Launch omnichannel campaigns more quickly by using a single platform for omnichannel creative automation and activation.
Market agility
Improve your ability to respond to changing market dynamics with AI-enabled creative intelligence and auto-optimization.
Enterprise focus
Flashtalking’s business was designed to support the needs of “sophisticated” advertisers (the Ad Age 200) and provides white glove service through our dedicated account teams.
Global scale
Flashtalking supports hundreds of global brands across six continents through our seven operational hubs.
Control
Work with your own preferred ad tech partners or save your budget with cost-effective, fully integrated internal services, including identity and verification.
Data ownership in open web
Gain full access to open web/CTV unified, cleansed datasets to model complete customer journeys and perform high-fidelity analytics.
Financial stability
We are a growth business owned by Mediaocean (CVC Capital, TA Associates, Charlesbank) and operating profitably with a long-term focus.
Traditional video, display, and audio ad serving across CTV, OLV, and open web
MRC-accredited and TCF-compliant
Flashtalking is the only independent ad server that integrates the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (Sophisticated Invalid Traffic).
Campaign and creative management for any screen
Deliver video, display, and audio ads across the open web—plus CTV and social platforms—using our omnichannel ad management platform.
Campaign workflow automation
Automate manual tasks and reduce costly errors by leveraging workflow integrations with Google DV360, The Trade Desk, DoubleVerify, Moat, IAS, and more.
Prisma-Flashtalking invoice automation
Accelerate trafficking and invoice processing while eliminating high-touch manual entry and billing reconciliation.
Identity orchestration
Reach target audiences, gain insight into reach, frequency, and attribution, and ensure your marketing against cookie deprecation with Flashtalking’s privacy-friendly device and Household IDs.
Data integration and cleansing
Generate unified, event-level datasets across your DSP, verification, and data partners. Use Flashtalking’s MRC-accredited verification—or your preferred partner—to eliminate non-human and non-viewable impressions.
Advanced analytics
Produce model-ready datasets for your analytics teams or tap our integrated analytics engine to perform advanced attribution on our cleansed, cookieless datasets.
Omnichannel creative activation across paid social, CTV, streaming audio, the open web, and mobile
Campaign and creative management for any screen across any channel
- Ad serving: Open web, CTV, OLV, audio
- Social ads management: Facebook, Google Demand Gen, Instagram, LinkedIn, Pinterest, Reddit (coming soon), Snap, TikTok, and X
Campaign workflow automation
Automate manual tasks and reduce costly errors by leveraging workflow integrations.
- DSPs: DV360, The Trade Desk, Walmart Connect
- Verification: DoubleVerify, IAS, Moat, Protected Media (proprietary)
- Social platforms: Facebook, Google Demand Gen, Instagram, LinkedIn, Pinterest, Snap, TikTok, and X
Omnichannel creative automation and personalization
Engage customers with personalized creative at scale.
- Creative tools suite
- Single asset library across all channels (display, OLV / CTV, paid social)
- Bulk automated version generation
- Rules-based personalization and AI-enabled auto-optimization
Creative Intelligence
Recognize and respond to the connection between creative and audiences.
- Leverage creative taxonomies
- AI-generated creative labels
- Creative dashboard reporting
Centralized cross-channel reporting
Unite your campaign reporting across ecosystems in our report center hub and see placement-level details all the way up to high-level insights.
Social-Prisma invoice integration
Save time by eliminating duplicative data entry through an API push of the Mediaocean campaign and placement details into the Flashtalking Social Ads Manager.
Expert teams guide you through the process through a customizable migration model
Global footprint
Founded in 2001, our presence spans North America, EMEA, and JAPAC to support global advertisers with Flashtalking experts in regional markets.
Dedicated account teams
We support our clients with dedicated regional account teams who provide strategic planning, managed-service campaign support, technical expertise, and troubleshooting.
Ad server migration expertise
Flashtalking's industry experts have refined the global primary ad server migration process to ensure seamless campaign onboarding in a matter of weeks.
Credentials program
Our credentials program includes trainings both in-person or via virtual conferencing and includes hands-on exercises and assessments that quickly build confidence and expertise.
Online Help Center
Flashtalking's global Help Center provides resources accessible 24/7, including instructional articles, video tutorials, and more.
Proven cost efficiencies, performance improvements, and business outcomes
Media independence
Perform unbiased measurement without media-buying conflicts, while maintaining the ability to work seamlessly with the leading DSPs (DV360, The Trade Desk, and more).
Business simplification
Reduce ad tech costs by using a single platform for video, display, audio ad serving, and cross-platform social ads management.
Brand consistency
Connect the brand story by serving relevant and engaging messages to the right consumer across the fragmented omnichannel ecosystem.
Speed to market
Launch omnichannel campaigns more quickly by using a single platform for omnichannel creative automation and activation.
Market agility
Improve your ability to respond to changing market dynamics with AI-enabled creative intelligence and auto-optimization.
Enterprise focus
Flashtalking’s business was designed to support the needs of “sophisticated” advertisers (the Ad Age 200) and provides white glove service through our dedicated account teams.
Global scale
Flashtalking supports hundreds of global brands across six continents through our seven operational hubs.
Control
Work with your own preferred ad tech partners or save your budget with cost-effective, fully integrated internal services, including identity and verification.
Data ownership in open web
Gain full access to open web/CTV unified, cleansed datasets to model complete customer journeys and perform high-fidelity analytics.
Financial stability
We are a growth business owned by Mediaocean (CVC Capital, TA Associates, Charlesbank) and operating profitably with a long-term focus.
Flexible service models
Onboarding & training
Our focus for clients is on a smooth transition, maintaining parity with the current process to ensure no disruption to day-to-day needs, while future-proofing for added efficiencies going forward that will allow the team to focus on higher-value tasks, like innovation.
Managed service
Available managed services led by a dedicated Flashtalking Success Team:
- Account Management
- Strategy Consultation
- Growth Initiatives
- Onboarding
- Campaign Execution & Support
- Creative Development & Support
- QA & Trafficking
- Integration Architecture
- Technical Support
- Reporting
Self service
Agency or client teams responsible for tasks with Flashtalking providing additional support:
- Account Management (Flashtalking)
- Onboarding & Training (Flashtalking)
- Campaign Execution
- Creative Development
- QA & Trafficking
- Technical Support (Flashtalking)
- Reporting
Hybrid service
A flexible support model designed between dedicated Flashtalking + agency or client team depending on task:
- Account Management (Flashtalking)
- Strategy Consultation (Flashtalking)
- Growth Initiatives Onboarding & Training (Flashtalking)
- Campaign Execution Support
- Creative Development Support
- QA & Trafficking Support
- Integration Architecture (Flashtalking)
- Technical Support (Flashtalking)
- Reporting Support
Best practice knowledge-sharing
As industry leaders, we share learned expertise in supporting omnichannel ad serving and creative delivery. Operational set-up, enhanced creative strategies, playbooks, workshop sessions, and audits will all be included in the ongoing support by the Flashtalking Success Team.
Lifecycle support
While most consultation will occur at set up, post-launch support will be available for new initiatives, operational challenges, stakeholder turnover, and onboarding needs.
We can start and stop where you need us!
Creative services
We can train your creative team, or if you don’t have the bandwidth to take on creative production, our team of experts can handle your omnichannel concepting, design, and production.
Feeds and automation
Flashtalking’s Power Feeds allow for automated feed ingestion. If you need a more custom solution, our feeds and automation experts will help in the creation and management of your catalogs and feeds.
Campaign management and activation
Campaign Manager is the heart of our platform, enabling automated ad operations solutions. Our training program will turn your agency teams into power users, but in the meantime, Flashtalking can take on all your strategy, planning, and execution needs.
Solutions support
Our offering of both self and managed services allows Flashtalking to solve your unique, complex challenges.
Sales and client success
We’ll work together with you to onboard, strategize, and educate your teams.
Migration process and timeline
Based on our extensive experience helping advertisers migrate ad servers globally, here’s a timeline working backward from Q4 2024 sunsetting of Amazon Ad Server/Sizmek:
- July 31, 2024: New ad server in place and operational
- May–July: Migration executed
- April–May: Migration planning
- March 15–April 15: Decision made + contracts
- Jan 1–March 15: RFP process (issuing, responses, presentations)
- Q4 2023: Research, vendor selection, RFP development
To ensure a seamless campaign onboarding experience for our clients and agency partners, Flashtalking's industry experts offer a customizable migration model. Through our 9-step process, we can get you up and running efficiently and effectively.
1
Scope the Opportunity
2
Develop Training Plan
3
Tag the Advertiser's Site
4
Migrate Existing Creative
5
Create & Traffic Campaigns
6
Set Up Dynamic Campaigns (Optional)
7
Finalize Reporting Delivery
8
Pre-Launch QA
9
Validate Reporting
Plan
Implement
Go Live
1. Scope the Opportunity
Objective:
Define the project scope and assemble the team to assist with your Primary Ad Server migration.
Resources:
- Scoping Document (SOW)
- Responsibility Matrix (RACI)
- Primary Ad Serving Checklist
- Primary Ad Serving Migration Guide
2. Develop Training Plan
Objective:
Resources:
- Flashtalking's Intro to Ad Serving Course
- Flashtalking Campus Certification Program
- Video Training Lessons
- Flashtalking Dictionary of Key Terms
3. Tag the Advertiser's Site
Objective:
Deploy advertiser's Flashtalking site tags per the campaign and reporting requirements.
Resources:
- Pixel Manager Tool
- Flashtalking's OneTag
- Spotlights
- Third Party Tracking
- Segments (optional)
4. Migrate Existing Creative
Objective:
Transfer existing creatives from current ad server to Flashtalking.
Resources:
- Getting Started with Creative Manager
- Ad Studio
- Creating and Editing Decision Trees
- Uploading VAST Creatives
- The Flashtalking API
- Asset Delivery Guide
5. Create & Traffic Campaigns
Objective:
Create your campaigns, generate tracking tags across required channels (e.g. search, email, display), and traffic campaigns to partners.
Resources:
- How to Create 1x1 Tracking Pixels
- How to Create & Edit Placements
- Job Aid: How Trackers Tie Back to Flashtalking Reporting
- Partner Help Resources
6. Set Up Dynamic Campaigns (Optional)
Objective:
Design, implement & execute dynamic creative campaigns.
Resources:
- Flashtalking Operating Model for Personalization
7. Finalize Reporting Delivery
Objective:
Configure reporting delivery methods and identify the advertiser's Flashtalking reporting needs.
Resources:
- Getting Started with Reports
- Reporting Metrics Glossary
- Reports Overview Articles
- Log Extracts Schema
- Flashtalking Help Desk
8. Pre-Launch QA
Objective:
Ensure all client campaigns launch without a hitch.
Resources:
- QA Checklist
9. Validate Reporting
Objective:
Validate reports are rendering correctly and configure additional reports as required.
Resources:
- Reports Overview Guide
- Reporting Metrics Glossary
- Troubleshooting Discrepancies
- Post-Launch QA Checklist
Our credentials
MRC accreditation for CTV impressions, desktop and mobile viewability, and SIVT
2023 G2 Leader in Cross-Channel Advertising
2023 G2 Momentum Leader in Creative Management Platforms
2023 G2 Enterprise Best Results in Cross-Channel Advertising
2023 G2 Enterprise Best Relationship in Mobile Advertising
2023 G2 Enterprise Highest User Adoption in Mobile Advertising
Q3, 2023 Omnichannel DSP Wave: Best-in-class Creative Capabilities
2022 Gartner Peer Insights Voice of the Customer: Ad Tech
Additional resources
Start your migration today!
We make the ad server transition simple with a comprehensive, phased transition plan and a dedicated Onboarding Team to have your campaign up and running in weeks, not months. Fill out the form to get started.
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