Guide: Navigating the Cookie Crisis | Flashtalking

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The decline of cookie-based data and its impact on advertising

Cookies have long been the source of truth for data-driven advertising. They help make addressable digital media a reality. But with continued cookie deprecation, entire population segments become invisible to publishers and advertisers alike. Flashtalking’s 2023 study revealed a 90% rejection rate for cookies, highlighting the enormity of this blind spot.

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Download guide

In this playbook, we'll examine:

The rise of cookie deprecation and privacy constraints over the past decade
How to quantify the impact of cookie loss on measurement, reach, media costs, and messaging
Cookieless solutions that advertisers and publishers should adopt
Flashtalking's approach to supporting personalization and measurement
Client success stories

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