Access Forrester’s report on Creative Ad Tech
Per Forrester’s Wave report, creative ad tech rehabilitates the value exchange between advertisers and consumers.
Creative adtech was once defined and confined by dynamic creative optimization (DCO), which promises personalization but involves complicated planning and tons of creative. Now creative adtech vendors consolidate various solutions for creative automation, personalization, and intelligence into holistic platforms.
In Forrester's 35-criterion evaluation of creative advertising technology (adtech) providers, they identified the most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.
In the research, Flashtalking is named a Leader and Forrester details how “Flashtalking excels at feed-based capabilities powered by robust partnerships and data inputs and offers excellent decisioning via its intuitive interface, which sequences creative across formats and channels.”
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Explore The Forrester Wave™: Creative Advertising Technologies, Q4 2024.
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