Challenge
Effectively promoting Sky Mobile's diverse range of offerings to potential and returning customers while translating their many phone deals and contract options into a coherent and efficient advertising system was no small task. Sky Mobile partnered with a third-party data company, Big Up Data, to house all their product data and information. The challenge lay in seamlessly integrating this vast data into their advertising strategy.
![](/sites/default/files/sky_mobile.png)
![](/sites/default/files/sky_mobile.png)
Solution
Flashtalking explored the feasibility of implementing feed-based display ads. Our strategy leveraged the capabilities and expertise of Sky Mobile's partner, Big Up Data. By utilizing feed-based advertising, the advertiser could harness the extensive product data repository to streamline and automate its creative production.
In addition to Sky Mobile effectively re-engaging with its existing customer base, it expanded its advertising reach to prospecting campaigns, which enabled the company to tap into a broader audience of potential customers. Brand visibility and growth opportunities both increased.