Results
![](/sites/default/files/styles/large/public/Gradient%20new%20FT%20Master%20Icons_Marketing%20-%20Group%20of%20circles_0.png?itok=EIOO6vFK)
+2,000
creative versions
![](/sites/default/files/styles/large/public/Gradient%20new%20FT%20Master%20Icons_Marketing%20-%20World%20w-plane.png?itok=v7TFBPg4)
+500
routes
![](/sites/default/files/styles/large/public/Gradient%20new%20FT%20Master%20Icons_Marketing%20-%20Speech%20bubble.png?itok=8JpPVh-0)
8
languages across 17 currencies
Challenge
For Singapore Airlines to reach new heights with its prospecting and retargeting efforts across diverse global markets with unique currencies, the advertiser needed a solution as dynamic as its flights. Now boarding: dynamic creative!
![](/sites/default/files/Singapore-Airlines-Logo_0.png)
![](/sites/default/files/Singapore-Airlines-Logo_0.png)
Solution
Flashtalking tapped into Singapore Airlines' feed to breathe life into its creative with precision and innovation, seamlessly merging the worlds of retargeting and prospecting messaging within a single template. Imagery, pricing, and copy effortlessly flowed with automation, eliminating tedious creative production. The campaign was a multilingual symphony, resonating with diverse audiences across the globe, and a seamless embrace of global travelers, making every transaction as smooth as their flights.