Results
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Increased viewership
Challenge
Paramount+ needed to update local game schedules with real-time information across multiple media channels. The team found this impossible to achieve with traditional tools.
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Solution
The brand delivered targeted game promotions through Flashtalking’s dynamic creative and automated workflows. The promotions enabled via Flashtalking included real-time game updates, unique videos generated for each game and ad combination, and weekly highlights of games promoted across display, video and social.