Results
Challenge
A university was experiencing creative fatigue in market, resulting in lower click-through rates and conversions. They needed a solution that could quickly update creative and re- engage audiences with improved personalized ad experiences.
Solution
The university wanted to test Advantage+ shopping campaigns, Meta's AI-driven tool that automatically identifies what creative works best for each audience. To boost creative production, Flashtalking enabled the university’s existing designs with dynamic capabilities. This allowed the team to effortlessly swap out creative elements, such as background image and copy. They were able to increase the number of assets on hand and refresh creative without the weeks of design work.
With more creative variations to test, the university was able to compare performance results of various visual and messaging combinations, and ultimately deliver the best messages to the right audiences.