The agency for CHEF’STORE—a food service and restaurant supplier—faced an uphill battle. Their creative process was labor-intensive, and timely updates were increasingly difficult. Video assets and placement customization were essential, but maintaining consistency across 88 store locations with varying weekly specials was arduous. The urgency to keep up with ad changes and swiftly deploy creative was relentless.
Flashtalking crafted a bespoke video template designed to rotate weekly specials seamlessly across Facebook and Instagram. Dynamic elements were managed through a dedicated Google sheet, streamlining the creative and trafficking process. The result was a cohesive workflow that enabled effortless collaboration with the client on innovative ideas, automated updates via feeds for products and offers, and the flexibility to set, schedule, and pause campaigns. The transformation was profound. The creative now offered heightened control over layout and product order, surpassing native social solutions.