As the non-peak season loomed, Camping World, renowned for outdoor and recreational products, confronted the need to enhance sales during this off-season. In pursuit of innovative solutions, they collaborated with their agency, Jellyfish, to uncover new strategies for maximizing their offerings. The objective? Targeting eight key US cities with high population density and substantial annual snowfall to improve their click-through rate (CTR) and drive revenue for a one-month campaign.
Leveraging Flashtalking Social Ads Manager, Jellyfish implemented a dynamic approach to tailor advertising campaigns in real-time based on weather conditions. Ads were triggered with language specifically tailored to preparing for inclement weather, running until a day after National Oceanic and Atmospheric Administration (NOAA) warnings were lifted.
In an industry where relevancy is key to success, Flashtalking's solution delivered real-time relevance at scale, resulting in improvements across key metrics such as click-through rate, incremental revenue, and cost-per-purchase.