Creative Development Honors Credential
Curriculum
Flashtalking’s Creative Development Honors Designation is an even more in-depth learning experience for Creative Manager. In this Honors Credential Course, learners will receive hands on training in manually coding creative, building store locator creative, local testing, leveraging feeds and tracking, and more.
Part 1
In this course, users will learn the practical skills needed to manually code a creative by working with manifest files, base files, richloads, custom elements, and the Flashtalking HTML5 API. Enrollees will also learn how to test files locally, to enable quick changes to code and to creative files, rather than zipping them up and uploading them into Creative Manager.
- Manifest creation
- Basefiles vs richloads
- Dynamic HTML elements
- HTML JS API
- Local testing
- Video display ads in Creative Manager
Part 2
In this course, users will learn how to set up a basic store locator creative and test to make sure it’s functioning correctly. Additionally, learners will learn about state call tracking, a method of granular tracking used in ad creatives that can provide product data information at the version level of reporting.
- Feed ad setup
- State call tracking
Credentials Assessment
Once all quizzes are completed, users will take a hands-on assessment. This exam will require the building of a custom coded ad using HTML, JavaScript, CSS, and the Flashtalking HTML API. Learners will build one dynamic display framework, which will then be used to create eight versions of that framework. The assessment will cover:
- Managing dynamic creative
- Animation & transitions
- Dynamic variables
- Product feed data
- State call tracking
- Testing & sharing creative
