Creative Development Credential

Solutions

Flashtalking unleashes the power of creative in advertising with AI.

Better business outcomes powered by AI

Creative Personalization

Real-time relevancy at scale across social, open web, and CTV

Social

Advanced automation in a unified platform

Ad Serving

Independent, unbiased delivery across open web and CTV

Audience & Identity

Cookieless measurement and personalization

Creative Intelligence

Insights connecting content and performance

Verification

Holistic brand protection

Partners

Integrations across the ecosystem

Platform

Flashtalking connects the silos across teams, processes, and technology.

Create: Design & Build

Make it beautiful. Creative Tools

Automate: Version & Feeds

Make it scale. Creative Versioning Creative Labels

Activate: Distribute & Traffic

Make it connect. Social Open Web & CTV

Iterate: Learn & Optimize

Make it better.Operational Dashboards & Reporting

Industries

We build trusted partnerships with global advertisers through our deep industry expertise.

Catch up on the latest events, announcements, and thought leadership from the Flashtalking team.

Creative Showcase

Best-in-class omnichannel executions and client success stories

Reports

Industry trends and best practices

Events

Upcoming engagements and featured recordings

Blog

Insights and thought leadership from our team

Press Releases

Official company announcements

Press Coverage

Industry publications featuring Flashtalking

About

Flashtalking is part of Mediaocean, the mission-critical platform for omnichannel advertising.

Diversity, equity, and inclusion

Diversity of thought and experience makes us stronger.

Careers

Explore open roles and discover how we bring our passion to work every day.

Newsletter

Keep up-to-date with news, industry trends, events, and more.

We want to hear from you!

Support

As your trusted partner, count on us for strategic and creative services, platform certification, and more.

Help Center

Task-level eLearning, articles, on-demand webinars, and technical content

Ad Server Migration

Seamless migration process back by our experienced client solutions teams

Flashtalking Training

Self-paced credential programs and instructor-led training

Creative Production Services

Creative expertise from our team of designers and producers

Strategic Planning Workshops

Collaborative sessions to strategize across brand, creative, and media teams

Curriculum

Ad Tech 101

This module introduces aspects of the Advertising Technology Industry, as well as the Flashtalking Platform.

Intro to Ad Tech
Intro to Flashtalking

Flashtalking Creative Manager Basics

This course offers foundational knowledge of Flashtalking’s Creative Manager, as well as some best practices.

Terminology
Anatomy of a Creative Framework
Creative Manager basics
Asset Manager
Previewing creatives

Creative Manager Best Practices

This course covers best practices in Creative Manager, including using dynamic creatives, naming conventions, and social asset delivery.

Making dynamic work
Creative and asset naming conventions
Dynamic variables naming convention standards

Flashtalking Power Feeds

Power Feeds is used to streamline the creation of powerful, automated advertising to drive success. This course is an introduction to Power Feeds strategies and capabilities.

Retargeting
Betting
Real-Time
Weather
Store location
Data integration
Dynamic VAST Video
Risk management

Building Creative with Ad Studio

Ad Studio is Flashtalking’s user-friendly ad creation tool that allows users to build dynamic creative messaging without any coding for social, video, and display creatives. This course will give you an overview of Ad Studio’s UI, and how to create, animate, and publish your creatives.

Navigating the Ad Studio UI
Building a dynamic creative
Animating your creative

Dynamic Video in Ad Studio

In this course, you'll get a high-level overview of how to work with dynamic video templates in Ad Studio.

Dynamic video

Build Social Creative in Creative Manager and Ad Studio

This course will teach you how to build social creatives in Creative Manager and Ad Studio, as well as creating social variations and placement asset customization.

Building social in Creative Manager
Building dynamic social in Ad Studio
Social placement customization

Version Creation and Content Tagging

This course teaches you how to create versions in Creative Manager both in bulk and using automatic version generation.

Version generation
Content tagging and version generation
Excel-based version generation
Excel best practices

QA Management and Best Practices

In this course, you'll learn QA best practices to follow during the development and launch of a dynamic display creative.

Submitting to QA
QA best practices