Campaign Management Honors Credential
Curriculum
After completing the Standard and Dynamic Learning Pathways, it’s time for a hands-on assessment. In this Honors Credentials course, learners will apply what they’ve learned in the Standard and Dynamic Ad Serving Credentials Learning Pathways on managing creatives within creative libraries, building spots, spot groups, segments, building out a brand-new campaign, and more.
Part 1: Standard Ad Serving
In this course, learners will manually manage uploaded creatives via creative libraries, submit finished creatives to the Flashtalking QA team, and create shareable creative mockups within the Previews tab. They will then leverage Pixel Manager to create spots and spot groups to be used later within the campaign. Finally, learners will practice generating custom reports based on the newly created campaign.
- Creating a new creative library
- Uploading creatives
- Submitting to QA
- Creating spots, spot groups, and segments
- Creating a campaign
- Building placements and assigning creatives
- Generating a report
Part 2: Dynamic Ad Serving
In this course, learners will apply in-depth skills like targeting and auto-optimization, as well as practice creating A/B testing groups for segments within the Pixel Manager interface.
- Using targeting and auto-optimization
- Assigning segments to A/B testing
Credentials Assessment
Now it is time for an assessment. Users who proceed to this stage will receive documentation outlining the assessment guidelines. Using the skills learned from the courses outlined above, learners will progress through the entire campaign process, including uploading creatives, creating spots, creating a new campaign, leveraging the newly uploaded creatives, and generating a report on the campaign’s performance. At the conclusion of the assessment, users will submit the complete campaign to be assessed for a final grade.
