Campaign Management Credential: Dynamic Ad Serving
Curriculum
This learning path is for users who will be hands-on in the process of trafficking dynamic ads in the Flashtalking ad server. Users must previously complete the Standard Ad Serving pathway and have familiarity with Flashtalking’s basic functions and processes. Participants will gain an understanding of Flashtalking’s dynamic capabilities in both Campaign Manager and Creative Manager.
Dynamic Campaign Management
This course looks at Campaign Manager’s dynamic capabilities using the strategy mapper, decision trees, and decision sheets to serve ads.
- Intro to personalization and Strategy Mapper
- Decision Tree overview
- Decision Tree builder
- Concept decision trees
- Version decision trees
- Decision sheets/hedges
- Testing decision trees
Dynamic Creative Management
This course covers the dynamic capabilities of Flashtalking’s Creative Manager. You will learn the anatomy of a dynamic ad, how to manage assets, how to create feeds, and more.
- Anatomy of a dynamic ad
- Asset manager
- Power Feeds and store locator
- Targeting and auto-optimization
- A/B testing
