An analysis of 2024 automotive data from Flashtalking advertisers reveals that less than 34% of impressions are linked to a cookie ID lasting longer than 24 hours. This short lifespan fragments media and creative efforts, and dilutes the accuracy of reporting metrics that are crucial for optimizing performance.
Flashtalking provides a cookieless ad serving solution to help auto advertisers deliver personalized shopping experiences, enabling advertisers to achieve cross-device reach and frequency and more accurate attribution.
With Flashtalking's cookieless, multi-ID solution, auto advertisers can:
- Persist across cookie-challenged devices and environments
- Provide visibility into cross-device conversions
- Drive more accurate reach and frequency
- Increase overall attributable conversions across all channels and devices
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Explore how automotive marketers can future-proof their advertising efforts with Flashtalking’s Cookieless Multi-ID Ad Server.
