In the world of social advertising, speed is key. Advertisers need media tools that can accelerate workflows and optimize ads on the fly. Flashtalking is transforming how activators build and manage campaigns with the latest release of our enhanced Social Ads Manager. The new solution is powered by Hypermode™, an interactive, in-platform tool revolutionizing the way clients think about bulk sheets.
The challenges of bulk sheets
Native bulk sheets enable social advertisers to do more at once, and, when used correctly, can be useful. Where we know activators run into challenges, however, is in the ‘offline nature’ of the workflow.
Traditionally, clients need to download a spreadsheet, modify it offline, and reimport to upload changes. It’s a multi-step and out-of-platform process that leads to more manual work than any media manager wants to perform. When errors do arise, it’s difficult to identify the source of the issue. Ultimately, a workflow meant to save time becomes a guess-and-check game that’s both time-consuming and frustrating.
Introducing Hypermode: A game-changer in ads management
Hypermode transforms how activators build and manage media. It’s a toggle-on alternative view within Flashtalking’s Social Ads Manager, where activators can easily create and edit ad entities in bulk across publishers.
Our team can now manage multiple campaigns and ad groups effortlessly, boosting our productivity significantly; the navigation allows us to save so much time creating and making changes on the fly! - Sr. Manager, Paid Social at T-Mobile
Hypermode is designed to build upon and enhance existing workflows while solving challenges teams often face.
- Eliminate export and import: Hypermode is in-platform, so all changes are made without leaving Flashtalking, reducing the number of spreadsheets activators manage and saving time.
- Intuitive keyboard shortcuts: The Excel-like interface supports familiar keyboard shortcuts like “cut”, “copy”, and “paste”, allowing activators to easily adopt Hypermode into their daily habits.
- Smart auto-fill: With in-cell dropdown menus, it’s easy to find parent campaigns and account-specific details; for example, pixels, custom audiences, and creative assets. Hypermode even auto-fills required columns based on AI-learning to help accelerate and reduce potential for error.
- Instantaneous error correction: Errors are highlighted in-cell and include clear instruction, so activators spend no time searching for errors or decoding confusing messages.
- Houses multiple ad accounts: Unique to Hypermode, activators can manage ads across multiple ad accounts in a single sheet, saving a significant amount of time. It’s a level of consolidation and efficiency not available in other bulk sheet solutions.
As an agency, managing ads across multiple accounts was always a challenge. Hypermode's ability to duplicate entities across ad accounts is invaluable. It's something native platforms can't do, and it’s exactly what we needed to scale our operations efficiently. - VP, Paid Social
Hypermode redefines social campaign management. It’s the newest release in Flashtalking Social Ads Manager that empowers activators to simplify workflow and amplify performance.
Learn more
If you’re interested in learning more about Flashtalking Social solutions including Hypermode, please reach out to us.
