We believe advertising should be fun. It should also drive business outcomes. That’s where creativity comes in.
Some of the best (and most fun) ads are the result of unexpected creativity. It could be an overlooked consumer insight that leads to a unique brand connection. Or it could be something unexpected in the process of creating and delivering ads themselves.
It was the latter for this group of temps who thought they were working on a direct mail piece but turned out to be the subjects of an Improv Everywhere hidden-camera prank sponsored by Flashtalking.
Watch the video below to see how it all unfolded and here's a link to some behind-the-scenes action.
Want to see more great creative? Check out our creative showcase to see how we unleash the power of creative in advertising.