Skip to main content Skip to main content

Welcome to a new era of ad tech

Flashtalking + Innovid =

Innovid Logo
Learn more
X
Flashtalking Logo
Search
Solutions
Solutions
AI
Creative Personalization
Social
Ad Serving
Audience & Identity
Creative Intelligence
Verification
Partners
Platform
Platform
Create: Design & Build
Automate: Version & Feeds
Activate: Distribute & Traffic
Iterate: Learn & Optimize
Industries
Industries
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources
Resources
Creative Showcase
Reports
Events
Blog
Press Releases
Press Coverage
About
About
Diversity, equity, and inclusion
Careers
Contact Us
Newsletter
Support
Support
Help Center
Ad Server Migration
Flashtalking Training
Creative Production Services
Strategic Planning Workshops
Contact Us
Log in to Innovid
Home
Solutions
Solutions
Innovid unleashes the power of creative in advertising with AI.
AI
Better business outcomes powered by AI
Creative Personalization
Real-time relevancy at scale across social, open web, and CTV
Social
Advanced automation in a unified platform
Ad Serving
Independent, unbiased delivery across open web and CTV
Audience & Identity
Cookieless measurement and personalization
Creative Intelligence
Insights connecting content and performance
Verification
Holistic brand protection
Partners
Integrations across the ecosystem
Platform
Platform
Innovid connects the silos across teams, processes, and technology.
Create: Design & Build
Make it beautiful. Creative Tools
Automate: Version & Feeds
Make it scale. Creative Versioning Creative Labels
Activate: Distribute & Traffic
Make it connect. SocialOpen Web & CTV
Iterate: Learn & Optimize
Make it better.Operational Dashboards & Reporting
Industries
Industries
We build trusted partnerships with global advertisers through our deep industry expertise.
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources
Resources
Catch up on the latest events, announcements, and thought leadership from the Innovid team.
Creative Showcase
Best-in-class omnichannel executions and client success stories
Reports
Industry trends and best practices
Events
Upcoming engagements and featured recordings
Blog
Insights and thought leadership from our team
Press Releases
Official company announcements
Press Coverage
Industry publications featuring Innovid
About
About
Innovid is part of Mediaocean, the foundational partner for omnichannel advertising.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Explore open roles and discover how we bring our passion to work every day.
Newsletter
Keep up-to-date with news, industry trends, events, and more.
Contact Us
We want to hear from you!
Support
Support
As your trusted partner, count on us for strategic and creative services, platform certification, and more.
Help Center
Task-level eLearning, articles, on-demand webinars, and technical content
Ad Server Migration
Seamless migration process back by our experienced client solutions teams
Innovid Training
Self-paced credential programs and instructor-led training
Creative Production Services
Creative expertise from our team of designers and producers
Strategic Planning Workshops
Collaborative sessions to strategize across brand, creative, and media teams
Contact us
  • Activation in paid social: harnessing the power of the Flashtalking Framework

    John Mruz
    13 Sep 2023
    John Mruz
    13 Sep 2023
    Staying fresh and relevant in a channel where consumers fatigue at a rapid pace is challenging for advertisers.

This post is part of a series unpacking The Flashtalking Framework.

 

Activation and the creative-media gap

The Activate phase of the Flashtalking framework is focused on "making it connect." It is the crucial step that leads to the moment of truth, where we deliver relevant and engaging messages to the right consumer at the right moment, on the right device, and in the right format (video, display, audio) across channels.

Numerous providers of creative tools are capable of building and managing creative content, but they do not handle activation. On the other hand, there are many point solutions that support activation for specific channels but lack the omnichannel creative workflow and tools. Both of these scenarios perpetuate the siloed approach that further widens the creative-media gap.

Flashtalking is unique in that it combines a converged, automated omnichannel creative workflow with the ability to activate your creative across social media, the open web, and CTV—all within the same integrated Flashtalking UI. In this way, Flashtalking's tech stack manages the burden of media fragmentation, freeing up your time and energy to focus on what is truly important—brand growth.

Given the differences that exist across Social and Open Web ecosystems, we will start with Social activation in this blog post and continue with open web and CTV in the next post.

 

Social activation 

Social activation is accomplished through the Flashtalking Social Ads Manager, which provides a single interface, a consistent toolset, and endless value-adds for cross-publisher activation. 

 

ads

 

Flashtalking has introduced automation that delivers the creative agility and speed to market that so many social marketers desire. 

  1. You typically begin by assigning and trafficking all creative variations directly into campaigns, which can be done using our bulk-build tools and cross-publisher sheet-based solutions to automate the trafficking process. 
  2. You can then easily monitor pacing, activate rules, receive alerts, and automate many of the cumbersome day-to-day tasks across publishers in a single platform. 
  3. Finally, ongoing trafficking is made easy by the continued use of automation levers. This includes updating ads, creating new ads with one click, scheduling, setting them live, and pausing, making the entire trafficking process more collaborative and streamlined for both creative and media teams. 

 


Audience activation

Many advertisers face challenges when trying to activate and expand upon top-performing segments across the social ecosystem. Flashtalking offers three distinct ways to help you manage, scale, and apply audiences: 

  1. Leveraging Audience Hub within Ads Manager, simply upload your first-party data through our direct DMP integrations and distribute those audiences once across all social platforms—saving both time and added data costs. Audiences are refreshed in-campaign at more frequent intervals to increase accuracy. 
  2. Extend audience strategy by easily activating third-party audiences through ready-to-go marketplace segments and applying them directly to campaigns across publishers within the same workflow. 
  3. Cut through the increasingly competitive landscape through our custom affinities and lookalikes. Expand your reach at lower costs through untapped audiences that outperform. 

     
Manage audiences

  1.  

Social delivery

Staying fresh and relevant in a channel where consumers fatigue at a rapid pace is challenging for advertisers. Our social toolset provides a range of rules-based levers to ensure the right ad is seen at the right time across publishers, placements, and devices—without manual maintenance. Activators can apply automated logic, custom scripts, actions, and cross-publisher smart groups. You can leverage some of the more common applications across verticals, such as: 

  • Scheduling (e.g., sales countdowns, offer updates) 
  • Dynamic weather creative based on forecasts. 
  • Message sequencing based on the consumer journey. 
  • Automated day parting 
  • Aligning social media activation with linear TV programming and/or events. 

 

social delivery

 

     

    Learn More 

    If you are interested in learning more about social activation using the Flashtalking Social Ads Manager, please reach out to us. In the meantime, please review our next blog post in the series, which deep dives into Activation in open web and CTV. Or, you can skip ahead to a deep dive into the final phase of the Flashtalking Framework: Iterate! 

    Schedule a demo with Innovid

    CONTACT US
    logo
    Solutions
    AI
    Creative Personalization
    Social
    Ad Serving
    Audience & Identity
    Creative Intelligence
    Verification
    Partners
    Platform
    Create
    Automate
    Activate
    Iterate
    Industries
    Automotive
    CPG
    Financial Services
    Retail
    Sports Betting
    Travel
    Video Gaming
    Resources
    Creative Showcase
    Reports
    Events
    Blog
    Press Releases
    Press Coverage
    About
    DE&I
    Careers
    Newsletter
    Contact us
    Support
    Help Center
    Ad Server Migration
    Training
    Creative Production
    Workshops
    Solutions   
    Solutions
    AI
    Creative Personalization
    Social
    Ad Serving
    Audience & Identity
    Creative Intelligence
    Verification
    Partners
    Platform   
    Platform
    Create
    Automate
    Activate
    Iterate
    Industries   
    Industries
    Automotive
    CPG
    Financial Services
    Retail
    Sports Betting
    Travel
    Video Gaming
    Resources   
    Resources
    Creative Showcase
    Reports
    Events
    Blog
    Press Releases
    Press Coverage
    About   
    About
    DE&I
    Careers
    Newsletter
    Contact us
    Support   
    Support
    Help Center
    Ad Server Migration
    Training
    Creative Production
    Workshops
    Youtube Icon
    Privacy Policy
    Your Privacy Choices
    Modern Slavery Policy
    Opt-Out
    Publisher Certification
    Submit Vulnerability Report or Bug
    Terms and Conditions
    ©2025   Mediaocean