Forrester has published an extensive report now available for complimentary download via Flashtalking, offering a deep dive into the realm of ad creative. This report explores the transformative impact of technology, the challenges encountered in the digital era, and strategies for orchestrating successful campaigns. We believe Forrester's findings align with Flashtalking's own research in the Creative Ad Tech industry.
The report underscores the critical role of persuasive ad creative in effective advertising, emphasizing that high-quality ad creative significantly enhances return on ad spend (ROAS). Our own research supports this, finding that 65% of marketers identify creative as the advertising variable with the highest potential to drive brand growth and business outcomes in the future. They also ranked creative first, as the most disconnected from media and the most challenging to manage and Forrester’s report provides strategic solutions to bridge this gap.
Forrester's research delves into the people, process, and technology paradigm, citing Flashtalking's Dynamic Creative Optimization (DCO) technology as an example that when paired with tools that automate multivariate testing can reduce costs-per-response by effectively engaging consumers with personalized creative. Our own research indicates that 79% of marketers consider personalized ads as working media. Flashtalking's omnichannel, dynamic platform is designed to help advertisers engage customers with personalized creative at scale.
The Forrester report affirms that with the right people and processes, Creative Ad Tech not only saves time but, by enhancing ROAS, also saves money. It elevates consumers' experiences by delivering highly relevant ads to in-market consumers and fostering intent in prospects. In Flashtalking's survey, 97% of marketers reported that personalized ads lead to higher conversions and increased customer engagement. Campaign lift varies based on unique metrics for every organization. Flashtalking provides a tool to calculate your ROI on Creative Ad Tech, enabling you to quantify the expected return on investment (ROI) for large-scale creative personalization.
Download Forrester’s How To Use Technology To Develop Better Ad Creative report available on a complimentary basis through Flashtalking.