Skip to main content Skip to main content
Flashtalking Logo
Search
Solutions
Solutions
Creative Personalization
Social
Ad Serving
Audience & Identity
Creative Intelligence
Verification
Partners
Platform
Platform
Create: Design & Build
Automate: Version & Feeds
Activate: Distribute & Traffic
Iterate: Learn & Optimize
Industries
Industries
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources
Resources
Creative Showcase
Reports
Events
Blog
Press Releases
Press Coverage
About
About
Diversity, equity, and inclusion
Careers
Contact Us
Newsletter
Support
Support
Help Center
Flashtalking Training
Strategic Planning Workshops
Contact Us
Log in to Flashtalking
Home
Solutions
Solutions
Flashtalking unleashes the power of creative to make media work better.
Creative Personalization
Real-time relevancy at scale across social, open web, and CTV
Social
Advanced automation in a unified platform
Ad Serving
Independent, unbiased delivery across open web and CTV
Audience & Identity
Cookieless measurement and personalization
Creative Intelligence
Insights connecting content and performance
Verification
Holistic brand protection
Partners
Integrations across the ecosystem
Platform
Platform
Flashtalking connects the silos across teams, processes, and technology.
Create: Design & Build
Make it beautiful. Creative Tools
Automate: Version & Feeds
Make it scale. Creative Versioning Creative Labels
Activate: Distribute & Traffic
Make it connect. SocialOpen Web & CTV
Iterate: Learn & Optimize
Make it better.Operational Dashboards & Reporting
Industries
Industries
We build trusted partnerships with global advertisers through our deep industry expertise.
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources
Resources
Catch up on the latest events, announcements, and thought leadership from the Flashtalking team.
Creative Showcase
Best-in-class omnichannel executions and client success stories
Reports
Industry trends and best practices
Events
Upcoming engagements and featured recordings
Blog
Insights and thought leadership from our team
Press Releases
Official company announcements
Press Coverage
Industry publications featuring Flashtalking
About
About
Flashtalking is part of Mediaocean, the mission-critical platform for omnichannel advertising.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Explore open roles and discover how we bring our passion to work every day.
Newsletter
Keep up-to-date with news, industry trends, events, and more.
Contact Us
We want to hear from you!
Support
Support
As your trusted partner, count on us for strategic and creative services, platform certification, and more.
Help Center
Task-level eLearning, articles, on-demand webinars, and technical content
Flashtalking Training
Self-paced credential programs and instructor-led training
Strategic Planning Workshops
Collaborative sessions to strategize across brand, creative, and media teams
Contact us
  • Flashtalking Partners With TVSquared For Incremental Reach On Converged TV Campaigns

    Flashtalking
    05 Aug 2021
    Flashtalking
    05 Aug 2021
    Flashtalking has partnered with TVSquared for cross-platform TV measurement to provide real-time, household-level insights to marketers globally, proving the unique reach that connected TV (CTV) delivers beyond linear advertising.

Flashtalking has partnered with TVSquared for cross-platform TV measurement to provide real-time, household-level insights to marketers globally, proving the unique reach that connected TV (CTV) delivers beyond linear advertising.

TVSquared’s always-on ADvantage platform, combined with its intelligent workflow automation, enables Flashtalking to offer insights for incremental reach to advertisers quickly, seamlessly and at scale.

“The increasingly fragmented media marketplace, driven by the accelerated movement of ad spend into CTV, presents a challenge for marketers to understand the true reach of their video marketing,” said John Nardone, CEO, Flashtalking. “By partnering with TVSquared, we are providing streamlined access to the key data needed to meet this challenge, delivering transparency into their video mixes and the value CTV provides alongside linear TV campaigns.”

According to a TVSquared survey from June 2021, 70% of respondents selected the ability to extend reach and engage with audiences beyond linear as the primary reason for advertising on streaming. Measuring incremental reach was also cited as the top priority for driving greater adoption of CTV advertising.

“Together with Flashtalking, we can reduce the friction that comes with understanding the total impact and reach of your TV media mix,” said Jo Kinsella, President, TVSquared. “We are excited to see strong omnichannel digital advertising partners, like Flashtalking, leaning into converged TV and adopting metrics that help marketers reach their total audience across all forms of video advertising.”

TVSquared’s converged TV insights can be used to inform the video media mix—optimizing buys to de-duplicate audiences across platforms and channels, shifting impressions and spend to increase ROAS and activating new audience segments.

 

About TVSquared

TVSquared is the largest independent global measurement and attribution platform for converged TV. Their scalable ADvantage platform measures the effectiveness of linear, addressable and OTT/CTV. They power always-on insights for thousands of advertisers across 75+ countries, including reach and frequency, unique reach, outcomes and audience. Integrated across premium publishers, DSPs and identity and audience partners, the TVSquared platform processes billions of ad impressions, connecting viewership and ad occurrence data at scale. Trusted by the entire TV ecosystem as the single source of truth, TVSquared measures TV how people watch it—across platforms and screens.

Schedule a demo with Flashtalking

CONTACT US
logo
Solutions
Creative Personalization
Social
Ad Serving
Audience & Identity
Creative Intelligence
Verification
Partners
Platform
Create
Automate
Activate
Iterate
Industries
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources
Creative Showcase
Reports
Events
Blog
Press Releases
Press Coverage
About
DE&I
Careers
Newsletter
Contact us
Support
Help Center
Training
Workshops
Solutions   
Solutions
Creative Personalization
Social
Ad Serving
Audience & Identity
Creative Intelligence
Verification
Partners
Platform   
Platform
Create
Automate
Activate
Iterate
Industries   
Industries
Automotive
CPG
Financial Services
Retail
Sports Betting
Travel
Video Gaming
Resources   
Resources
Creative Showcase
Reports
Events
Blog
Press Releases
Press Coverage
About   
About
DE&I
Careers
Newsletter
Contact us
Support   
Support
Help Center
Training
Workshops
Privacy Policy
Your Privacy Choices
Modern Slavery Policy
Opt-Out
Publisher Certification
Submit Vulnerability Report or Bug
©2023 Flashtalking