John Nardone, CEO of Flashtalking and the “Yoda of ad tech” joins the Real Identity podcast to talk about the evolution of ad tech and how the basics of marketing—getting the right message to the right person—is still the Holy Grail. In today’s environment, every conversation with an advertisers starts with identity and continues with the trilogy of anonymity, transparency and consumer control. With a healthy dose of Star Wars references, this conversation will help you understand the varying roles of ad tech players and how they align to ensure performance for clients and the all important balance between media and creative.
ABOUT THE AXCIOM PODCAST
Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love. This podcast delves into these principles and discusses the many topics relevant to people-based marketing, all while inviting industry-leading guest speakers to share their insights along the way.
