Mattel recently turned to Flashtalking for aid in streamlining their creative production process in an effort to increase engagement via personalization and to optimize existing workflows. To do so, Mattel tapped DSP MediaMath and Flashtalking to develop a new DCO strategy. Using keyword targeting, Flashtalking enabled Mattel to target parents with children across different age groups with age-relevant product messaging across twelve European markets.
The revamped personalization strategy not only streamlined heavily manual workflows, but also boosted engagement with Mattel’s advertisements by 106%. Read the full case study here.
