Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced that the Media Rating Council (MRC) has granted the company accreditation for its video rendered ad impressions measurement capabilities. The "Video Ads Requested and Impressions rendered within Desktop, Mobile Web and Mobile In-App” accreditation granted to Flashtalking further underscores its widening command of media quality measurement and optimization for all advertisers, particularly those implementing multi-channel marketing.
"Major brands and their agencies deepening their investments in digital video advertising put extreme trust in Flashtalking to help them operate confidently at scale,” said Flashtalking CEO John Nardone. “We cannot waver in our commitment to verification, quality and transparency. It’s everything. MRC’s accreditation in a growing number of areas of innovation for us is incredibly exciting but more importantly, provides that vital level of industry validation, which our clients, and all advertisers, deserve.”
MRC accreditation signifies that Flashtalking's accredited metrics, IT controls, and related business operations adhere to the MRC's Standards and IAB guidelines for video and display impression measurement and display viewability. The intensive independent auditing process Flashtalking undergoes annually includes rigorous checks on data collection and processing, organizational controls, and the effectiveness of its platform and processes for accurate measurement and identifying general invalid traffic.
"With the expansion of its accredited metrics to now include rendered video impressions in desktop, mobile web, and mobile in-application environments, Flashtalking again has demonstrated its commitment to transparency and data quality across the increasingly multichannel landscape, and for meeting the stringent requirements necessary to earn MRC accreditation," said George W. Ivie, Executive Director and CEO of the MRC.
Flashtalking recently announced its acquisition of anti-fraud innovator Protected Media, which is accredited by the MRC for Sophisticated Invalid Traffic Detection and Filtration in OTT. The acquisition brings Protected Media’s accredited solutions under the Flashtalking offerings.
Originally published by EIN Presswire
